Lead Paid Media Specialist

Drive paid media initiatives with Meta as the core channel, while expanding to other platforms for scalable growth.

• Manage and optimize paid media campaigns, primarily on Meta/Facebook/Instagram, with exposure to Google Ads, Bing, YouTube, and TikTok
• Build, launch, and scale lead generation campaigns to drive efficient growth
• Oversee day-to-day campaign execution, including budgets, bids, pacing, targeting, and optimization
• Test creative, messaging, audiences, and platform features to improve performance
• Monitor results, analyze key metrics, and turn insights into action
• Partner with Creative, SEO, CRO, Analytics, and Paid Media teams to improve performance across the funnel
• Help maintain strong tracking, attribution, and reporting standards

Requirements

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience
• 3-5+ years of hands-on experience managing paid media campaigns
• Strong expertise in Meta Ads Manager and paid social performance marketing
• Proven experience driving performance-focused outcomes
• Advanced proficiency in Microsoft Excel and performance reporting
• Strong analytical skills with the ability to interpret data and make optimization decisions
• Clear communication skills and the ability to collaborate effectively across teams

Preferred

• Experience with Google Ads, YouTube, TikTok, or other paid video platforms
• Familiarity with GA4, Power BI, or other advanced analytics tools
• Understanding of conversion tracking, attribution, and CRM integrations
• Google Ads and/or Meta Blueprint certifications

Benefits

• Competitive compensation including base salary $100,000-$110,000 plus a 15% annual bonus target
• Comprehensive benefits package including medical, dental, vision, life insurance, and 401(k)
• Paid time off
• Growth opportunities within a rapidly expanding company
• A collaborative, high-impact culture where contributions shape strategy and outcomes