Senior Paid Media Strategist
Inflow®
Tampa, FL (Remote)
$80K/yr - $100K/yrIn-houseFull-timeSenior level5+ years exp.
19 hrs ago
Lead, Paid Media (Paisly)
Dania Beach, FL (Unknown)
Salary Not AvailableSenior Level4+ years exp
Posted 7 days ago
Job Summary
Own the end-to-end paid media program, turning data into actionable strategy and executive-ready insights across multi-channel campaigns.
- Lead performance reporting to executives and translate data into actionable decisions.
- Drive cross-functional collaboration with Creative and Data Analytics to optimize campaigns.
- Define and refine audience targeting and testing plans to improve effectiveness.
Job Description
Responsibilities
- Track campaign results against core key performance indicators (KPIs) and return on investment to pinpoint optimization opportunities alongside leadership.
- Leverage data analytics to uncover actionable insights and inform high-level strategy.
- Present weekly performance updates to executive leadership, emphasizing actionable insights, team progress and key metrics.
- Assist in formulation and execution of integrated paid media strategies.
- Collaborate with the Creative team to generate high-performing, captivating campaign assets.
- Work with the Data Analytics team to address technical issues, oversee media tagging and tracking.
- Unify disparate cross-channel metrics to evaluate and optimize overall campaign performance.
- Sharpen audience segmentation to improve targeting accuracy and ad spend efficiency.
- Partner with external agencies for creative testing and comprehensive multi-channel A/B testing plans.
- Perform comprehensive market and competitive analysis to discover growth opportunities.
Requirements
- Bachelor’s Degree; OR demonstrated capability to perform job responsibilities with a High School Diploma/GED and at least four (4) years of combined previous education and work experience.
- Four (4)years of agency or client-side paid media roles.
- Proficient with Google and Microsoft Office suites.
- Proficient in Google Analytics, able to read, interpret and analyze complex data sets using multiple tools including but not limited to Google Data Studio.
- Experience managing and executing paid campaigns across Paid Search, Paid Social, Affiliate, Programmatic, Out of Home, Influencer Marketing, etc.
- Ability to use advanced methodologies to create and analyze paid media experiments.
- Understanding of statistical significance when reporting on these experiments.
- Understanding of strategic media/marketing principles and ability to link commercial strategy to media strategy.
- Understanding of financial concepts and how paid media affects each such as commissions revenue structure and incrementality.
- Demonstrates a broad understanding of paid media best practices, brings a knowledge of products/services to be used in this role and can articulate pros and cons of each.
Preferred
- Previous travel and hospitality marketing experience.
- Seven (7) years of agency or client-side paid media roles.
JetBlue
3.5 Glassdoor
When JetBlue first took flight in February 2000, our founding goal was to bring humanity back to air travel, and over two decades later, we still put our customers, crewmembers and communities at the center of everything we do. Before we even had aircraft to fly, our founders selected five values to guide us, which are safety, caring, integrity, passion and fun. These core values shape our culture and empower our 23,000 crewmembers to deliver a meaningful JetBlue experience to more than 40 million customers that fly with us each year to more than 100 cities across the United States, Latin America, Caribbean, Canada and Europe.We’re proud to be New York's Hometown Airline®, and a leading carrier in Boston, Fort Lauderdale - Hollywood, Los Angeles, Orlando, and San Juan.Please note: If you have concerns or complaints that require response, please visit http://jetblue.com/chat.
Founded in 1998
New York, New York, USA
17K employees (635 in marketing)
61% recommend to a friend
69% CEO approval
Marketing Team
Marketing Team Size
181 (1% of company)
Median Tenure
5.2 years
Marketing Roles Posted (Last 30 Days)
1
People
Funding
Total Funding
$400M
Last Raise
$400M
Post IPO Debt, 2 years ago
Funding History
- Aug 2024Post IPO Debt • $400M
Traffic Signals
Monthly Visitors
12.2M
Monthly Google Ads Budget
$866.7K
Traffic Source Mix
Search
41.2%
Direct
52.3%
Referral
5.4%
Social
0.3%
Paid
0.6%
Headcount Trend
Current headcount: ~16.8K
News about JetBlue
Links
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