Digital Marketing Generalist
P.J. MORGAN INVESTMENTS, INC.
Omaha, NE (On-site)
$38K/yr - $42K/yrIn-houseFull-timeMid level
1 hr ago
Lead Media Manager
New York City, NY (Remote)
$101K/yr – $183K/yrSenior Level3+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the connected device and app media buying to drive installs and in-app actions across TV OEM ecosystems and app-store campaigns, while coordinating with cross-functional teams on traffic quality and measurement.
- Own paid media across TV OEM ecosystems including Roku, Amazon, Samsung, LG, and Vizio.
- Lead measurement, attribution, and optimization across AppsFlyer and app-to-web flows.
- Collaborate with sales, product, creative, analytics, and tech to align traffic quality with business goals.
Job Description
Responsibilities
- Develop and execute paid media strategy through:
- Connected device and TV OEM platforms (e.g., Roku, Amazon, Samsung, LG, Vizio).
- Media activations driving to app ecosystems (Apple Search, Google UAC, Meta App Ads, and other social platforms driving to app environments).
- Lead measurement and attribution strategy across the app media ecosystem (including IAP and app-to-web flows), overseeing MMP-based (AppsFlyer) campaign tracking and performance optimization.
- Serve as primary media point of contact for TV OEM advertising and editorial teams.
- Partner closely with sales channel owners, product teams, creative, analytics, and tech to ensure traffic quality and performance alignment.
Requirements
- 3 – 5 years of experience planning and executing connected device, TV OEM, or app-based performance media campaigns.
- Direct experience working with major TV OEM ecosystems (e.g., Roku, Amazon, Samsung, LG, Vizio). Mobile app acquisition platform experience is a plus.
- Hands-on experience with mobile measurement platforms (AppsFlyer, Adjust, Branch, Kochava, etc.).
Preferred
- Prior experience working with editorial teams.
- Familiarity with AppsFlyer, Adjust, Branch, Kochava, or other mobile measurement platforms (MMPs) is a plus.
DIRECTV
At DIRECTV, we believe TV is meant to be enjoyed. Everything we do is focused on delivering an entertainment experience above and beyond expectations and industry standards and advocating for excellence on behalf of our customers. A shared passion for the joy of television defines our mission to offer the content, service, and reliability that allows our customers to connect, unwind, and indulge their inner superfan by watching what they love on any screen, anywhere. We never stop innovating and continue to embrace emerging technologies. We’re constantly evolving our products, including best-in-class content and personalized services to provide our customers with industry-leading video offerings. Learn more about our offerings at DIRECTV.COM and follow us @DIRECTV on Instagram, TikTok, Facebook and X. To learn more about DIRECTV's culture and what it's like to be an employee, follow us at @WeAreDIRECTV on X and Instagram. And stay up to date with our @DIRECTVNews handle on X.
