Responsibilities

• Develops marketing channel capabilities as part of our Operating Product Model and/or with external vendors to advance personalization of our cross-channel marketing tactics. Manages vendor relationships associated with channel platforms or Martec capabilities, oversees invoice and expense reconciliation, and implement process optimizations.
• Collaborates with Acquisition and ECM marketing teams to bring marketing platform, process or new capability opportunities into marketing planning cycle serving as the SME channel marketing standards, capabilities, and establishing best practices.
• Proactively monitor acquisition performance trends across partners, products, and channels. Collaborates with Analytics and CDAO to develop or build channel-level performance trends, insights and learning agendas for new capabilities. Accountable for sharing performance insights with leadership and cross-functional teams.
• Collaborate with MCOE, Digital, Risk, Fraud, Client Partnerships, and other cross-functional team leads to define tactical business requirements in support of the Marketing Value stream operating model business case development, process enhancements related to new platforms, capabilities or to drive campaign efficiencies.
• Supports, and leads as appropriate, the coordination of leadership materials to ensure organization has visibility on acquisition trends, opportunities, and progress to goals.
• Implement necessary legal, compliance and ERM practices and/or documentation to remove barriers to execution and mitigate regulatory concerns.

Requirements

• High School Diploma or GED
• 8-10 years experience in credit, loyalty, or marketing roles
• A/B Testing
• Marketing Strategies
• Performance Marketing
• Financial Acumen
• Email Marketing
• Direct Marketing
• Digital Marketing
• Credit Card Marketing

Preferred

• Bachelor’s Degree in Business Administration, Marketing, or related field of study
• 5+ years experience in omnichannel marketing
• 3+ years leading project(s) with cross-functional coordination and delegation responsibilities
• Experience driving a strategy roadmap for marketing technology and capability enablement, especially Adobe-centric solutions.
• Experience with Adobe marketing platforms and content workflow tools such as Workfront, Adobe Experience Manager and Adobe Journey Optimizer.
• Experience with AI-enabled tools and emerging automation capabilities.