Lead Marketing Management -– Marketing Transformation & Operations

Dallas, TX (On-site)

$144K/yr – $216K/yrSenior Level6+ years expFull time

Posted 4 days ago

Job Summary

Own the design, rollout, and continuous improvement of marketing processes and enabling platforms, driving governance, adoption, and cross‑functional alignment with senior leadership.

  • Standardize marketing processes across planning, execution, and measurement.
  • Lead adoption of enabling platforms and governance to drive consistency and business outcomes.

Job Description

Responsibilities

  • Marketing Process development and integration
  • - Define and maintain end‑to‑end marketing operating frameworks that span planning, intake, execution, optimization, and measurement
  • - Translate Marketing & Growth playbooks and the Marketing Charter into practical, scalable processes
  • - Establish enterprise standards for how marketing work is planned, prioritized, governed, and delivered
  • - Ensure processes are flexible enough to support diverse marketing motions while maintaining consistency
  • - Continuously assess and evolve ways of working to keep pace with business needs and market dynamics
  • Tool Enablement
  • ·       Ensure marketing processes are effectively supported by enabling platforms (e.g., Workfront)
  • - Partner with platform owners to align configurations to standard ways of working, not bespoke team preferences
  • - Drive adoption of tools by anchoring them in clear process value and marketer outcomes

Requirements

  • Bachelor’s degree in Marketing, Business Administration, Organizational Development, or a related field is typical.

Preferred

  • Master’s degree preferred.

Benefits

  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
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AT&T

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We understand that our customers want an easier, less complicated life. We’re using our network, labs, products, services, and people to create a world where everything works together seamlessly, and life is better as a result. How will we continue to drive for this excellence in innovation? With you. Our people, and their passion to succeed, are at the heart of what we do. Today, we’re poised to connect millions of people with their world, delivering the human benefits of technology in ways that defy the imaginable. What are you dreaming of doing with your career? Find stories about our talent, career advice, opportunities, company news, and innovations here on LinkedIn. To learn more about joining AT&T, visit: http://www.att.jobs We provide in some of our posts links to articles or posts from third-party websites unaffiliated with AT&T. In doing so, AT&T is not adopting, endorsing or otherwise approving the content of those articles or posts. AT&T is providing this content for your information only.

Founded in 1983
Dallas, TX, US
175K employees (6,523 in marketing)
55% recommend to a friend
46% CEO approval

Salaries

Posted range

$144K/yr – $216K/yr

Taken straight from the job posting.

See all AT&T salaries

Funding

Total Funding
$5B
Last Raise
$5B
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $5B
  • Feb 2024
    Grant • $42.3M
  • Jan 2023
    Grant • $2.2M

Traffic Signals

Monthly Visitors
112.6M
Monthly Google Ads Budget
$7.3M
Traffic Source Mix
Search
22.5%
Direct
63.8%
Referral
10.9%
Social
0.6%
Paid
2%

Headcount Trend

Current headcount: ~178.7K

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