Sr. Director, Integrated Marketing
Shutterfly
USA (Remote)
$180K/yr - $255K/yrIn-houseFull-timeSenior level
7 days ago
Lead Integrated Marketing Associate
New York City, NY (Hybrid)
$103K/yr – $130K/yrSenior Level7+ years expOther
Posted 3 weeks ago
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Job Summary
Own cross-channel product and growth marketing for UNFCU memberships, from concept to execution, with data-driven audience targeting and funnel optimization.
- Campaign Ownership: Plan and lead integrated campaigns across paid, earned, and owned channels to acquire members and deepen relationships.
- Cross-Functional Alignment: Collaborate with product, partnerships, and marketing to ensure clear positioning and market fit.
- Data-Led Growth: Use insights to identify audiences, optimize channels, and move members through awareness to retention.
Job Description
Responsibilities
- Plan and lead innovative product and growth marketing campaigns that support membership acquisition as well as deepen member relationships with UNFCU through our solutions. Collaborate cross-functionally throughout campaign planning from concept through execution of tactics, ensuring all stakeholders are aligned with objectives. Leverage data-driven insights to identify audience opportunities, optimize paid, earned, and owned channels, and execute campaigns that drive conversions and measurable growth.
- Create comprehensive marketing campaigns that translate new products, features, and interest rate pricing into benefit-driven market positioning in collaboration with product managers and other stakeholders.
- Infuse new membership acquisition and product growth opportunities into marketing initiatives to achieve organizational goals for growth.
- Drive the development and delivery of comprehensive integrated marketing campaigns that effectively deepen relationships with members and target prospective members through paid and owned channels.
- Collaborate with product and UN Affairs & Partnerships teams to ensure appropriate product-market fit when expanding into new organizations to ensure product marketing is positioned to drive conversion and achieve growth goals.
- Design and implement marketing strategies that guide members through the sales funnel, from awareness to conversion and retention.
UNFCU
The United Nations Federal Credit Union (UNFCU), founded in 1947, is a member-owned, not-for-profit cooperative that offers a range of banking, investment and insurance products and services to the global UN community. We have more than 200,000 members in over 200 countries, assets in excess of USD $8B, and more than 700 employees. UNFCU is committed to social responsibility and we support causes worldwide. Headquartered in Long Island City - Queens, and with branches in New York City and offices in Washington, D.C. and McLean, VA, UNFCU also has representative offices in Geneva, Switzerland; Vienna, Austria; Nairobi, Kenya, Rome, Italy and Entebbe, Uganda. For more information, visit www.unfcu.org.As an employer, our benefits are second to none, and include comprehensive medical, dental and vision; 401k with dollar for dollar matching contributions and immediate vesting; a generous defined benefit cash balance plan; tuition reimbursement; volunteer time off; company paid life & disability coverage; flexible spending accounts; and maternity/paternity leave to name a few!We are committed to embedding diversity in all areas of our business. We promote an environment of equity and inclusion where we embrace and leverage our differences to drive organizational success. Our staff is representative of the global membership we serve.Because of this diversity, we can understand, communicate, empathize, and connect with each and every member. Our employees, and the exceptional service they provide, are our core strength as we provide peace of mind to our members. UNFCU has a dedicated Diversity, Equity, Inclusion and Belonging (DEIB) Council and several business resource groups (BRGs) comprised of staff volunteers. Each BRG hosts educational events and activities to empower their members and allies. The BRGs also identify and implement measurable best practices that further embed DEI in UNFCU’s corporate culture. An Equal Opportunity & Affirmative Action Employer
