Responsibilities

• Own the Redis digital surface . Set the strategy for how agents and humans discover, understand, evaluate, and convert across Redis’s website, documentation pathways, organic presence, and AI surfaces.
• Lead agent-driven growth . Build a low-friction journey in which an agent can identify the right Redis solution, review the relevant documentation, and create an account in a single session.
• Own SEO, AEO, and GEO. Establish the strategy for search engines, AI answer engines, generative search, assistants, and coding agents so Redis is accurately represented, cited, recommended, and selected.
• Own website strategy. Define the platform story, information architecture, page priorities, content pathways, and contextual-conversion model. Partner with web engineering on implementation and feasibility.
• Lead CRO and experimentation . Maintain a rigorous testing roadmap across high-intent pages, documentation journeys, sign-up flows, and other critical conversion points.
• Build the measurement system . Connect human and agent discovery to meaningful outcomes, including visibility, citations, recommendations, documentation engagement, account creation, conversion, activation, and pipeline.
• Turn data into action. Use performance data to improve the strategy, prioritize the roadmap, reallocate resources, and decide what to scale, revise, or stop.
• Direct external specialists . Set priorities and scopes of work for contractors and an agency partner, review output, and redirect capacity as business needs change.
• Align the digital growth engine . Partner with content, developer relations, product, engineering, paid media, and executive leadership so Redis presents one connected path from discovery to adoption.

Requirements

• Typically 7+ years in digital growth or GTM marketing, including meaningful experience inside high-growth B2B SaaS, infrastructure, or AI-adjacent companies.
• A record of building or materially improving digital growth systems where the strategy and operating model were not already fully defined.
• Deep experience owning website strategy, digital conversion, and organic growth—not simply supporting those functions.
• Experience developing integrated SEO, AEO, or GEO strategies across traditional search, generative search, AI assistants, answer engines, or coding agents.
• An understanding of how content, documentation, citations, authority, structured information, and technical foundations influence AI recommendations and technology selection.
• Experience defining measurement for emerging digital journeys, including the ability to connect leading signals to account creation, activation, pipeline, or revenue.
• Direct ownership of a CRO and experimentation program, with strong analytical and statistical judgment.
• Experience defining email and GTM-orchestration strategy while directing specialists who handle implementation and ongoing operations.
• Demonstrated use of AI tools and agents to research, plan, build, analyze, or optimize marketing programs.
• AI-native operating fluency: you can rapidly turn a business objective into a credible campaign, journey, or workflow prototype and then improve it with judgment and data.

Benefits

• Competitive salaries and equity grants
• Unlimited time off to promote a healthy work-life balance
• H/D/V coverage along with 401K, FSA, and commuter benefits
• Frequent team celebrations and recreation events
• Home internet & phone stipend
• Learning and development opportunities
• Ability to influence a high-performance company on its way to IPO