Responsibilities

• Shape and own our growth strategy: how we reach, win, and keep our customers.
• Develop a distinctive, premium point of view and carry it across everything we make.
• Build a creative and content operation across social, UGC, and video, with help from contractors and partners.
• Blend online and offline — social presence plus demos, events, and experiences people want to share.
• Get close to our customer through research, so our launch messaging really lands.
• Grow an engaged audience before launch through beauty and skincare content, education, and community.
• Track what's working with clear, full-funnel metrics, and use a regular rhythm of reviews to keep learning and adjusting.
• Use AI across content, research, and ops to do more with a small team.

Requirements

• Several years of growth or brand marketing experience with consumer products, including some experience guiding or mentoring others.
• A knack for reaching a premium, design-minded customer — through brand, culture, or craft.
• Comfort with paid social (Meta and/or TikTok) and a feel for what makes creative work on those platforms.
• A self-starter streak — you're happy to pick up an idea and run with it.
• Ease with ambiguity, change, and the occasional blank page.
• AI is part of how you work, and you have a point of view on it.

Preferred

• Consumer hardware experience, especially early-stage.
• You've built or scaled a UGC or creator program.
• You've grown a newsletter, social following, or community from scratch.
• You've run pop-ups, demos, dinners, or activations as a growth channel.
• You can cut a quick video or design an asset to test an idea on your own.
• A real love of makeup, skincare, beauty, and its subcultures.

Benefits

• Highly competitive salary & generous early-stage equity
• Best-in-class medical, dental & vision insurance
• 401(k) matching program
• Flexible Time Off with 10 paid holidays
• Commuter benefits
• Office in downtown Oakland near 19th Street BART station