Responsibilities

• Determines strategies and key focus areas to identify, engage, qualify, and cultivate high-value prospects through inbound, outbound, account-based, and event-driven lead generation initiatives.
• Collaborates with sales, marketing, product, client partnership, and event teams to develop targeted messaging, account engagement strategies, and campaign execution that align with business priorities, growth markets, and client needs.
• Determines efficient lead management processes, qualification criteria, CRM workflows, and performance metrics that improve speed-to-lead, lead quality, conversion rates, and overall pipeline generation (including lead lifecycle stages, routing rules, and follow-up SLAs).
• Collaborate with Sales, Marketing and Market Intelligence teams to identify new growth opportunities, target segments, and strategic accounts that support pipeline growth and business development initiatives.
• Partners cross-functionally to operationalize lead generation strategies, improve campaign execution, and ensure qualified opportunities are effectively transitioned to sales through a disciplined lead qualification process and closed-loop feedback on lead disposition and quality.
• Establishes and optimizes end-to-end lead generation processes, including event follow-up, inbound lead routing, outbound prospecting workflows, CRM data integrity, and lead nurturing to maximize conversion and pipeline impact.
• Communicates and ensures all lead generation activities adhere to relevant regulations, CRM governance standards, and best practices for accurate reporting, lead tracking, and operational excellence.
• Serves as a subject matter expert by influencing best practices in account-based lead generation, CRM utilization, lead qualification, and continuous process improvement across cross-functional teams.