Demand Generation Manager - VC Backed Startups
SignalFire
USA (Remote)
$100K/yr - $200K/yrIn-houseFull-timeMid level3+ years exp.
10 hrs ago
Lead Generation Specialist
Grand Rapids, MI (Hybrid)
$40K/yr – $45K/yrMid LevelFull time
Posted 6 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own outbound qualification and lead generation for a cross-channel X-Rite outreach, with CRM-powered tracking and tight sales collaboration to convert early interest into opportunities.
- Outreach & Lead Gen: Identify and engage new X-Rite customers across multiple channels.
- Opportunity Handoff: Qualify leads and trigger Sales follow-up with clear insights.
- CRM & Alignment: Keep Salesforce up to date and coordinate with sales on the customer journey.
Job Description
Responsibilities
- Complete outbound calling for X-Rite service and software solutions across multiple channels, with a focus on identifying and engaging new X-Rite customers.
- Contribute creative lead generation strategies, including recommendations on call strategies, script customization, and objection-handling techniques.
- Capture customer contact details and relevant business insights to accurately populate and maintain the CRM (Salesforce.com).
- Build new X-Rite customer relationships by positioning service, software, and product solutions that align with customer needs.
- Promptly notify appropriate sales team members of qualified sales opportunities.
- Proactively collaborate with the sales organization to ensure alignment and continuity across the customer journey.
- Maintain a working knowledge of X-Rite product lines, service and software offerings, and training solutions.
- Achieve annual lead generation and sales conversion goals established by the business.
- A bachelor’s degree preferred; equivalent experience will be considered in lieu of a degree.
- Proficiency with CRM systems and Microsoft Office applications, including tools used to manage customer and prospect activity.
- A high level of initiative, motivation, and ownership, with the ability to proactively identify opportunities and move work forward independently.
- Strong written and verbal communication skills, with the ability to build rapport and credibility with both internal teams and external customers.
- Excellent organizational and prioritization skills, with the ability to manage multiple activities effectively in a fast-paced environment.
- paid time off
- medical/dental/vision insurance
- 401(k) to eligible employees
X-Rite
X-Rite is the global leader in color science and technology. The company, which now includes color industry leader Pantone, Inc., develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite’s expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical.
