Lead Generation Specialist

Lowell, AR (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own regional lead generation and sales-support execution by prospecting, qualifying, and routing opportunities while maintaining clean CRM data and analyzing lead metrics to drive more qualified meetings.

  • Lead Gen & Qualification: Prospect, verify lists, and reach out via web tools and direct contacts to fuel sales pipelines for the region.
  • Sales Enablement & Campaign Support: Create collateral, run campaigns, measure effectiveness, and prepare customer-ready presentations.
  • Market Intelligence & Reporting: Analyze the regional competitive landscape and provide insights to guide pursuit and lead-generation decisions.

Job Description

Responsibilities

  • Conduct lead prospecting and qualification activities through the use of web-based tools, customer contact lists including outreach and verification, research and other outreach methods (e.g., telephone contact).
  • Provide other sales and marketing support as needed, such as developing sales collateral, marketing campaigns, email blasts, measuring campaign effectiveness, customer presentations, etc.
  • Support the response to RFPs and RFIs, as needed
  • Analyze competitive landscape for their region and provide analysis to the sales force to support pursuit efforts.
  • Assist the internal sales team in determining the market area needs for their assigned region, ensuring an adequate number of sales leads and setting appointments with prospective customers.
  • Actively maintain customer information within internal systems (Market Research Center), and works within the CRM to test the process, manage internal processes, address issues, etc.
  • Create & reviews reports analyzing key lead generation metrics
  • Train internal sales team on sales/marketing tools & systems.
  • Limited business travel is required when applicable. (internal events, customer meetings, etc.).

Requirements

  • High School Diploma/GED AND 1-2 years of experience in transportation/logistics, business administration, account management, and/or equivalent military experience.
  • AND/OR Demonstration of the following skills and abilities through education, certifications, military, or other experiences.
  • Strong professional communication skills applied internally and externally.
  • Proven experience in establishing and maintaining healthy working relationships.
  • Experience in generating leads and distributing to sales personnel.
  • Ability to process information with high levels of accuracy.
  • Accurately analyze situations and reach productive decisions based on informed judgment.
  • Experience in Microsoft Programs (Excel, Word, PowerPoint, Outlook).
  • Ability to manage multiple competing priorities.
  • Experience in learning internal sales/lead generation systems.

Preferred

  • Bachelors in Business Administration, Marketing, Transportation/Logistics, Supply Chain, or related field

Benefits

  • The Company offers the following benefits for full-time positions, subject to applicable eligibility requirements, as may be in effect from time to time: medical benefit, dental benefit, vision benefit, 401(k) retirement plan, life insurance, short-term and long-term disability coverage, paid time off commensurate with tenure (includes vacation and sick time), six weeks of paid maternity leave along with two weeks of paid parental leave, and six paid holidays annually.
J.B. Hunt Transport Services, Inc. logo

J.B. Hunt Transport Services, Inc.

J.B. Hunt specializes in freight shipping for customers of all sizes. Our mission is to drive long-term value for our people, customers and shareholders while staying focused on our vision to create the most efficient transportation network in North America. Our foundations – People you trust. Technology that empowers. Capacity to deliver. – are what drives our business forward. Through industry-leading solutions and a mode-neutral model, we create exceptional value for customers through a variety of transportation services, including intermodal, dedicated, refrigerated, truckload, less-than-truckload, flatbed, last mile, transload and more. Our J.B. Hunt 360 technology serves as a digital freight marketplace that connects shippers and carriers in one platform that provides access and visibility.

Founded in 1961
Lowell, Arkansas, USA
22K employees (536 in marketing)