Responsibilities

• Handoff qualified opportunities without losing context for the Lead Generation Specialist workflow at Harvest Advertising; use Status Tracking, Lead Qualification, and Account Support to keep record completeness explicit within digital advertising and marketing across social media, SEO, paid campaigns, audience strategy, creative execution, and performance reporting.
• Capture prospect or account requirements clearly for the Lead Generation Specialist workflow at Harvest Advertising; use Research, Conversion Support, and CRM to keep project status explicit within digital advertising and marketing across social media, SEO, paid campaigns, audience strategy, creative execution, and performance reporting.
• Maintain accurate CRM and opportunity notes for the Lead Generation Specialist workflow at Harvest Advertising; use Opportunity Tracking, Account Support, and Sales Operations to keep response quality explicit within digital advertising and marketing across social media, SEO, paid campaigns, audience strategy, creative execution, and performance reporting.
• Track follow-up dates and open decisions for the Lead Generation Specialist workflow at Harvest Advertising; use Data Accuracy, CRM, and Sales Documentation to keep record completeness explicit within digital advertising and marketing across social media, SEO, paid campaigns, audience strategy, creative execution, and performance reporting.
• Prepare supporting information for sales conversations for the Lead Generation Specialist workflow at Harvest Advertising; use Pipeline Management, Sales Operations, and Sales Prospecting to keep project status explicit within digital advertising and marketing across social media, SEO, paid campaigns, audience strategy, creative execution, and performance reporting.