Lead Generation Specialist (B2C)

Atlanta, GA (Hybrid)

$12K/yr – $40K/yrMid Level3+ years expContract

Posted 2 months ago

Job Summary

Own the end-to-end lead generation workflow for B2C prospects, from research and qualification to outreach and nurturing, while partnering with sales and marketing and tracking performance to optimize growth.

  • Lead research, qualification, and nurturing across multiple channels
  • Collaborate with Sales/Marketing to improve lead quality and conversions
  • Track performance metrics and continuously refine outreach strategies

Job Description

Responsibilities

  • Research and identify potential B2C customers through various channels (online platforms, databases, social media, etc.)
  • Generate and qualify leads based on defined criteria
  • Conduct initial outreach via phone, email, SMS, or social media messaging
  • Maintain and update lead information in the CRM system
  • Nurture leads and move them through the sales funnel
  • Collaborate with sales and marketing teams to optimize lead quality and conversion
  • Track and report on lead generation performance metrics
  • Continuously test and improve outreach strategies and messaging

Requirements

  • 1–3 years of experience in lead generation, sales, telemarketing, or customer outreach (B2C preferred)
  • Strong communication and interpersonal skills
  • Comfortable with outbound calling and digital outreach
  • Experience using CRM tools (e.g., Salesforce, HubSpot, or similar)
  • Ability to work independently and meet targets
  • Strong organizational and follow-up skills
  • Basic understanding of sales funnels and customer journey

Preferred

  • Experience in high-volume outreach environments
  • Familiarity with social media prospecting (Facebook, Instagram, LinkedIn, etc.)
  • Background in sales, marketing, or customer service
  • Experience working with KPIs such as conversion rate, lead quality, and appointment setting

Benefits

  • What We Offer
  • - Competitive base pay + performance incentives/bonuses
  • - Training and development opportunities
  • - Growth potential within sales or marketing teams
  • - Flexible work arrangements (if applicable)
  • - Supportive and performance-driven team environment
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LiaHia

At LiaHia, we take full control of your job search so you can focus entirely on showing up and acing your interviews. While other agencies stop at basic submissions, we proactively advocate for you by pitching your profile to up to 9 key decision-makers at every target company, massively boosting your interview rate. Our mission is simple: our incentives are completely aligned with your goals—finding the right role, as quickly as possible.

Atlanta, Georgia, USA
1 employees

Salaries

Posted range

$12K/yr – $40K/yr

Taken straight from the job posting.

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Lead Generation Specialist (B2C)

LiaHia · Atlanta, GA · Hybrid