"Lead Generation & Marketing Manager - Real Estate"

Burlingame, CA (Hybrid)

Salary Not AvailableManagerPart time

Posted 7 weeks ago

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Job Summary

Own end-to-end lead generation and pipeline enablement for buyers, sellers, investors, and property management, including paid ads, landing pages, CRM workflows, and nurture programs.

  • Own lead generation campaigns, CRM management (GoHighLevel), and automated nurture across email and SMS.
  • Coordinate multi-channel outreach and tracking of ROI, lead sources, and campaign performance.
  • Build and optimize sales pipelines, landing pages, and lead magnets to improve conversion and speed to follow-up.

Job Description

Responsibilities

  • Generate qualified buyer, seller, investor, and property management leads
  • Build and manage lead generation campaigns
  • Create and optimize Facebook, Instagram, and Google advertising campaigns
  • Develop landing pages and lead magnets
  • Manage lead capture and follow-up systems
  • Coordinate cold outreach campaigns, direct mail, and prospecting efforts
  • Track lead sources and ROI
  • Manage GoHighLevel CRM
  • Build automated email and text nurture campaigns
  • Create sales pipelines and workflows

Requirements

  • Experience in lead generation, digital marketing, or real estate marketing
  • Experience with CRM systems (GoHighLevel preferred)
  • Experience running Facebook and Google Ads
  • Strong understanding of email and SMS marketing
  • Excellent communication and organizational skills
  • Ability to manage multiple projects simultaneously
  • Results-oriented mindset

Preferred

  • Real estate industry experience
  • Property management marketing experience
  • Knowledge of investor-focused marketing
  • Graphic design experience (Canva)
  • Video editing experience
  • Familiarity with SEO and website management

Benefits

  • Flexible schedule
  • Parental leave