Lead Generation Enablement Strategist, Senior Associate

Responsibilities

• Serve as a subject-matter expert on rules-based routing and handoff logic, helping teams navigate dependencies and avoid common implementation issues.
• Unlock untapped growth by partnering with Marketing and Sales stakeholders to bring net-new lines of business into digital lead generation. Define qualification rules and routing levers, and translate requirements to product partners for implementation.
• Reinforce lead generation measurement principles (KPIs, conversions, funnel integrity) in partnership with analytics and marketing technology stakeholders.
• Partner with web strategy teams to ensure landing pages align with campaign intent and are set up to convert measurably.
• Coordinate and/or perform pre-launch landing page and campaign QA to validate key conversion elements and tracking readiness.
• Establish repeatable intake and execution workflows that improve speed to launch and reduce rework across teams.
• Develop and maintain documentation, playbooks, and educational guides that translate complex requirements into clear, usable steps.
• Facilitate stakeholder alignment across a matrixed organization, driving decisions and shared accountability.
• Support governance and controls by ensuring work follows required approval processes and standards.

Requirements

• 5+ years of relevant B2B marketing experience in demand generation, lead generation, campaign operations, or marketing strategy.
• Experience enabling or managing multichannel digital marketing programs across paid and owned channels.
• Demonstrated ability to work within complex, rules-based workflows (routing, dependencies, handoffs, and implementation requirements).
• Proficiency with common marketing tools (CRM, marketing automation, web analytics, and campaign performance reporting).
• Strong analytical and problem-solving skills; able to diagnose issues, identify root causes, and recommend improvements.
• Proven ability to gain stakeholder alignment and influence without direct authority in a matrixed environment.
• Excellent written and verbal communication skills, including simplifying complex topics for non-expert audiences.
• Strong attention to detail and quality; comfortable operating in environments with approvals, governance, and controls.

Preferred

• Bachelor’s degree in marketing or business, or equivalent experience.
• Experience in a regulated industry and/or a highly controlled marketing environment.
• Experience supporting global or multi-region campaigns and stakeholders.
• Working knowledge of lead generation measurement fundamentals (conversion tracking concepts, KPI definitions, funnel performance, and reporting readiness).
• Familiarity with landing page optimization and test-and-learn approaches (e.g., experimentation and conversion improvements).
• Hands-on experience with CRMs and marketing automation platforms.
• Experience with workflow/project tools and reporting/BI tools (e.g., Workfront, Jira, Tableau, or equivalents).

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.