Responsibilities

• Collaborate with demand generation teams and sales leaders to develop regional marketing strategies aligned with overall business goals; proactively design, plan, and execute regional field marketing campaigns and events that generate high-quality leads and accelerate pipeline growth
• Plan, execute, and oversee a variety of world-class events including regional events, ancillary events, user forums, and executive roundtables and dinners; design and implement pre-event and post-event engagement strategies to maximize attendance, participation, and lead conversion
• Create targeted, high-impact account-based marketing (ABM) programs using multi-channel digital programs to engage target accounts and drive deal acceleration, including website personalization, gifting, and conversational email; identify target accounts and segments within Hyland's prospect audience and customer base to develop tailored marketing programs
• Interlock with regional and industry field sales leaders and work directly with account executives to ensure ongoing agreement on priorities; partner with cross-functional teams including campaign strategy, sales, product marketing, and solution marketing to ensure consistent messaging and maximize the impact of field marketing programs
• Develop and effectively manage the regional marketing budget, optimizing spending to maximize ROI and achieve KPIs; track and analyze program performance using key metrics, providing regular reporting and data-driven recommendations for program optimization
• Mentor, coach, train, and provide feedback to other team members; operate as an innovative thought leader, contributing to department growth through knowledge sharing and coaching on current best practices and market trends

Requirements

• Bachelor's degree or equivalent experience with five or more years in B2B marketing and three or more years of field marketing experience; proven record of putting customer experience at the forefront of campaign and program planning
• Successful record of enabling and partnering with sales to achieve revenue goals; experience creating and implementing successful marketing programs that engage new prospects, accounts, and customers leveraging a range of tactics and technologies within budget and on time
• Excellent written and verbal communication skills; detail-focused with strong cross-functional project management skills; exceptional planning, project, and agency management skills
• Strong critical thinking and problem-solving skills; strong business and technology acumen; ability to think creatively and bring innovative ideas to the table to support marketing efforts
• Demonstrated ability to influence, motivate, and mobilize team members and business partners; strong collaboration and negotiation skills with the ability to influence without ownership, gaining support and trust across the organization to achieve agreed-upon business outcomes

Preferred

• Marketing performance analytics and data visualization skills; ability to monitor and evaluate the health of the sales pipeline and movement of accounts, identifying gaps and opportunities
• Experience evaluating, selecting, and managing vendors that contribute to local field marketing programs; ability to source and manage marketing technology while ensuring all field marketing programs comply with local data privacy and other regulations
• Strong ability to establish rapport and gain the trust of others; effective at gaining consensus; strong listening, information gathering, cultural awareness, and empathy skills for uncovering and defining deliverables, needs, and outcomes
• Ability to understand the impact of decisions on other areas of the business; possesses a strategic mindset with the ability to manage complexity and objection handling; continuously upskilling and reinventing in ways that grow both the business and themselves
• Ability to provide guidance and support to developing team members; action-oriented leadership and initiative to drive business outcomes while cultivating innovation and leveraging available technology