Lead Digital Marketing Specialist

Responsibilities

• Develop and implement digital advertising strategies based on the company’s business objectives and/or end user need.
• Continuously evaluate and optimize ad campaigns. Evaluate data and prepare reports to communicate campaign performance to key objectives.
• Represent SEL’s brand and voice to drive digital marketing efforts.
• Develop and maintain an in-depth knowledge of digital advertising platforms. Stay current in marketing trends, Google updates, changes in algorithms, platform revisions, etc.
• Plan, organize, manage, and complete digital marketing initiatives.
• Gather necessary key business and user insights and apply strategic planning skills to create a long-term vision for upcoming digital advertising efforts.
• Plan and manage multiple and/or large projects.
• Demonstrate ownership of processes and procedures related to your assigned discipline. Mentor other staff as needed.
• Communicate effectively to influence decisions and/or convey concepts and ideas. Use critical thinking to solve department-level problems.
• Devise and implement improvements to best practices, tools, and processes as well as make decisions based on credible metrics and analysis.

Requirements

• Bachelor’s degree in Marketing, Business, Communications or related field preferred
• 6+ years of professional experience in a related field
• Strong organization and analytical thinking skills, with ability to translate complex concepts into simple terms
• Experience leading digital marketing advertising initiatives from ideation through implementation
• Understand budget management
• Strong relationship building, communication, and networking skills
• Strong writing, documentation, and speaking skills
• Ability to learn new skills and assume new responsibilities
• Ability to work cooperatively in a team environment

Preferred

• Certified in Google Ads, Google Analytics, Meta, Microsoft Ads, LinkedIn Ads
• Experience with and/or understanding of Adobe Photoshop, SEO, social media, email, marketing automation (Pardot/Marketing Cloud Account Engagement), lead forms and landing pages
• Effective writing/copywriting, editing, reporting and project management skills
• Strong understanding of users/consumers and the ability to predict needs by understanding behavior

Benefits

• We’re 100% employee owned. Retirement benefits include an employer funded stock ownership plan (ESOP) and personal 401(k) options.
• We offer top tier medical, prescription, dental, vision, life, and disability insurance.
• We recognize the importance of a healthy life balance and offer: 10 paid holidays, annual vacation accrual starting at 12 days, 9 paid sick days, and paid family and medical leave that covers 90% of your pay.
• We foster growth and development of our employees through avenues such as STEM courses, apprenticeships, tuition assistance, and engineering development programs.
• Ask our team about other benefits including wellness, fertility, adoption, and flexible spending benefits.