Lead Consumer Marketing Specialist, RepairPal

Responsibilities

• Partner with the Marketing Manager on execution planning, quarterly goal-setting, and strategy in order to drive consumer engagement, shop traffic, and business KPIs.
• Collaborate with internal and external partner teams, including Product, to develop co-branded, consumer-facing marketing materials and ensure alignment with broad business objectives.
• Develop, maintain, and distribute turnkey marketing assets and toolkits (emails, social posts, flyers, ads, landing pages, signage, guides) for use by partners and RepairPal Certified shops to attract, retain, and engage customers.
• Write and publish consumer-facing content across channels (blog, email, print, social, web) to drive traffic, build brand trust, and educate car owners on auto repair and maintenance.
• Build, manage, and optimize data-driven email campaigns in HubSpot, leveraging CRM tools, segmentation, automation, A/B testing, and performance reporting.
• Monitor and report on the effectiveness of consumer marketing campaigns, using data to refine strategies and improve results across all channels.
• Stay current on marketing trends, automotive industry developments, and the competitive landscape to keep campaigns innovative and relevant.

Requirements

• 4+ years of experience in digital marketing, with a focus on consumer-facing campaigns, performance measurement, and consistent, deadline-driven execution; SaaS background preferred.
• Demonstrated ability to develop effective B2C marketing strategies and create compelling, consumer-focused content that drives engagement and achieves business goals.
• Exceptional writing, storytelling, and communication skills, with experience producing brand-aligned content across channels and adapting tone and style for different audiences.
• Basic visual design skills, with the ability to create visually engaging marketing assets that align with brand guidelines.
• Proficient in HubSpot for email marketing, automation, list segmentation, CRM management, and reporting; strong computer skills including Google Suite, Salesforce, and related marketing tools.
• Strong understanding of marketing best practices, including email, social media, SEO, CTAs, customer journey mapping, and channel-appropriate content.
• Creative and solutions-oriented, with the ability to balance big-picture strategy and practical execution, collaborate with stakeholders, and adapt based on feedback and new opportunities.
• Highly organized, detail-oriented, and able to manage multiple projects independently in a remote work environment, ensuring high-quality, error-free deliverables.
• Please include a portfolio showcasing professionally executed marketing materials that features published work for real brands with measurable audience engagement and business impact.

Preferred

• Background in or enthusiasm for the automotive industry and automotive technology is a plus.

Benefits

• Effective your first day: Full medical, vision, and dental
• 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
• Up to 14 weeks of parental leave
• Monthly wellness subsidy
• Work from home reimbursement
• Flexible spending account
• 401(k) retirement savings plan
• Employee stock purchase plan
• Compensation range for this position is $100,000- $130,000 annually. You may also be offered benefits.