Lead, Brand Media

Responsibilities

• Develop annual and campaign-specific media strategies that contribute to Brand and company objectives, including recommendations on priorities, investment choices, and measures of success.
• Define target audience, channel, and investment strategies across the consumer journey, evaluating market dynamics, audience behavior, brand considerations, and other intangible factors.
• Lead media planning, budget allocation, optimization, and performance reviews across paid media channels, exercising independent judgment to resolve significant investment and performance issues.
• Coordinate across Brand, Creative, Communications, Commercial, Digital Marketing, CRM, and Analytics teams to drive proactive integrated planning, convey advanced media information, and align diverse stakeholders.
• Direct agency partners in translating business and brand objectives into actionable media plans, setting strategic direction and ensuring strong execution and accountability.
• Establish measurement frameworks, KPIs, and decision principles in partnership with Analytics and agency teams to evaluate media effectiveness and guide future investment decisions.
• Translate campaign, audience, competitive, and market insights into decision-ready recommendations; present and influence senior stakeholders on complex media tradeoffs.
• Evaluate emerging channels, partner capabilities, and audience opportunities; recommend where Scout should test, scale, or redirect investment.
• Champion an enterprise-minded testing and optimization agenda across audiences, channels, creative, and media investments, and apply learnings to future brand-media strategy.

Requirements

• A bachelor’s degree in marketing, Advertising, Communications, Business Management, or a related field preferred, or equivalent professional experience.
• 12–15 years of experience in media planning, media strategy, integrated marketing, brand marketing, or related disciplines, including experience working with or within media agencies.
• Recognized subject-matter expertise in brand media strategy, with experience directing media agencies and external partners, setting strategic direction, and driving accountability without relying on formal people-management authority.
• Demonstrated experience developing and executing full-funnel marketing strategies that connect brand-building initiatives to measurable business outcomes.
• Proven ability to independently evaluate significant brand, audience, channel, and investment tradeoffs while balancing long-term brand-building and near-term performance objectives.
• Experience coordinating across Analytics, CRM, Brand, Creative, Communications, Commercial, and other business stakeholders to connect media investment to consumer and commercial outcomes.
• Strong understanding of brand and performance marketing principles with experience balancing long-term brand investment and near-term business objectives.
• Experience with audience planning, segmentation, targeting, and channel strategy.
• Strong understanding of media measurement, attribution, brand health tracking, and reporting.
• Strong analytical, communication, and executive presentation skills, with the ability to convey advanced information and make decision-ready recommendations.

Preferred

• Automotive, lifestyle, outdoor, premium consumer goods, or challenger-brand experience.
• Experience launching new products, brands, or categories.
• Experience managing multimillion-dollar media budgets.
• Understanding of first-party data and evolving privacy frameworks.
• Experience with marketing mix modeling (MMM), attribution, incrementality testing, or advanced media measurement approaches.
• Familiarity with media and marketing platforms and tools such as Nielsen, Kantar, Meta Ads Manager, Google Ads, The Trade Desk, and Salesforce Marketing Cloud.

Benefits

• Competitive insurance including: - Medical, dental, vision and income protection plans
• - 401(k) program with: - An employer match and immediate vesting
• - Generous Paid Time Off including: - 20 days planned PTO, as accrued - 40 hours of unplanned PTO and 14 company or floating holidays, annually - Up to 16 weeks of paid parental leave for biological and adoptive parents of all genders - Paid leave for circumstances related to bereavement, jury duty, voting time, or military leave