Lead - Brand 3

Responsibilities

• Web operations, governance and team leadership
• - Lead the hybrid team of in-house web producers, cross-functional designers and developers, and agency partners responsible for day-to-day delivery and ongoing updates to Genpact.com, in line with business and marketing strategy.
• - Own website governance, workflows, and standards that scale delivery at pace while remaining compliant with brand, privacy, security, accessibility and regulatory requirements.
• - Maintain a joint operating model with MarTech & Channel Operations to ensure platform stability, scalability, performance, security, and maintainability.
• - Govern the wider domain estate - subdomains, microsites, campaign and acquisition sites, redirects and retirements - in partnership with Channel Operations and IT.
• - Oversee web budgets, commercial planning, and vendor relationships.
• Web vision and strategy
• - Partner with Marketing leadership to bring the brand to life on Genpact.com and use the website to strengthen Genpact’s position in Agentic Operations, driving discoverability, awareness, consideration and business growth.
• - Own Genpact’s long-term web strategy and tech roadmap. Brief senior leaders on priorities, trade-offs, progress, and outcomes and create business cases for future investment as applicable.
• - Act as the web lead in enterprise change – inclusive of acquisitions and site integrations, brand transitions and flagship launches - balancing speed to market with estate integrity.

Requirements

• E xperience in web and/or digital marketing, including leading teams and owning complex, multi-region enterprise web
• Experience with AEM Sites and the wider Adobe stack ie Workfront, Adobe Analytics or Customer Journey Analytics, and Target.
• Executive presence and excellent stakeholder-management and communication skills
• Analytical and commercial mindset, with fluency in budget management, CRO, performance reporting, and data-led decision-making.
• Strong program management, with the ability to create clarity, prioritize effectively and mobilize cross-functional teams in a fast-paced, ambiguous environment.
• A strong interest AI, and a practical mindset for using technology to improve audience experiences and team effectiveness. Experience introducing AI-assisted workflows into web production, content operations and/or QA would be an advantage.
• English (Required)
• Proficient - C2

Preferred

• Experience introducing AI-assisted workflows into web production, content operations and/or QA would be an advantage.