Responsibilities

• Set and execute the go-to-market strategy for CTV capabilities in Pinterest Ads Manager, shaping positioning, messaging, launch planning, enablement and adoption across Product, Sales, Marketing and Pinterest Ads teams.
• Translate technical product capabilities into clear customer value propositions for advertisers, agencies and internal teams.
• Partner with Product, Data Science, Sales, Marketing, and Pinterest Ads teams to synthesize customer, market, competitive and performance insights that inform product strategy and commercialization.
• Create launch and enablement materials including positioning frameworks, messaging guides, sales decks, one-pagers, FAQs, product pages, release communications and training content.
• Lead cross-functional launch working groups and establish clear owners, milestones, dependencies and escalation paths to ensure launch readiness.
• Define and monitor launch and adoption success metrics, then use performance data and customer feedback to improve future launch and adoption approaches.
• Use AI to accelerate research, analysis and content development while applying judgment and verification to ensure accuracy, quality and responsible handling of sensitive information.

Requirements

• Minimum of 10 years of experience in product marketing, GTM strategy or a closely related role in ad tech, CTV, performance marketing or B2B SaaS.
• Bachelor's degree in a relevant field such as marketing, business or communications, or equivalent experience.
• Experience bringing complex technical products or features to market, from positioning and messaging through internal enablement, external promotion and post-launch optimization.
• Experience in adtech, performance marketing, CTV, programmatic advertising or related domains.
• Ability to translate technical concepts and data into clear, customer-centered narratives for multiple audiences and formats.
• Experience using customer, market, competitive and product-performance insights to shape recommendations and GTM decisions.
• Experience partnering across Product, Sales, Marketing and other cross-functional teams to drive alignment and execution.
• Demonstrated experience using AI to improve the speed and quality of research, analysis or content development, with a clear approach to validating accuracy and quality.
• High integrity and ownership: you protect sensitive data, apply critical judgment to AI-assisted work and remain accountable for final decisions and deliverables.
• Experience bringing an integrated product, platform partnership or post-acquisition offering to market is a plus.

Preferred

• Experience bringing an integrated product, platform partnership or post-acquisition offering to market is a plus.