Responsibilities

• Define Telly’s ads narrative and market positioning
• Develop a clear, differentiated positioning and messaging framework for Telly’s advertising platform, products, audiences, and data capabilities.
• Establish a consistent narrative that helps brands, agencies, and the ad-tech ecosystem understand what Telly is, why it matters, and how it can deliver better advertising outcomes.
• Ensure that narrative shows up consistently across sales decks, marketing content, PR, and executive talking points, so every touchpoint reinforces the same story.
• Serve as the strategic partner to Ad Sales
• Work closely with the sales team across the customer lifecycle, from initial outreach and pitches through activation, reporting, and renewal.
• Build the decks, vertical stories, case studies, research, and tools that help our sellers bring something entirely new to market.
• Turn customer feedback and sales opportunities into stronger messaging, products, and go-to-market strategies.
• Bring new advertising products to market
• Partner with Product, Data, Insights, and Ad Operations to launch new ad experiences, audience capabilities, measurement solutions, and programmatic products.

Requirements

• 10+ years of experience across ad sales marketing, product marketing, B2B marketing, media, or ad tech
• Experience supporting advertising sales teams and working with major brands and agencies
• Experience in CTV, streaming, digital media, social, or another fast-moving advertising category
• A track record of launching new advertising products, formats, data capabilities, or platforms
• Strong knowledge of advertising data, measurement, targeting, and programmatic
• Experience building sales narratives, B2B programs, thought leadership, and industry activations
• Strong communication skills and the ability to work across Sales, Product, Data, and executive leadership
• Fluency with AI and automation tools that improve the speed, quality, and scale of marketing
• The willingness to roll up your sleeves and build