LA Galaxy, Sr Manager, Paid Media at AEG Worldwide | Carson, CA | $106K/yr – $130K/yr

AEG Worldwide

LA Galaxy, Sr Manager, Paid Media

Carson, CA (On-site)

$106K/yr – $130K/yrSenior Level8+ years expFull time

Posted 6 weeks ago

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Job Summary

Paid media ownership drives acquisition, revenue, and audience growth with an in-house function, while tying budget, measurement, and audience strategy to cross-team execution.

Own budget strategy, forecasting, and investment decisions to hit ROAS and revenue goals.
Define measurement and attribution frameworks with analytics partners to guide optimization.
Lead audience segmentation and cross-functional GTM alignment to improve relevance and efficiency across channels.

Job Description

Responsibilities\n

Own the paid media strategy and long-term investment roadmap across all digital channels, setting direction that drives acquisition, revenue growth, and audience expansion
Lead the build out of a fully in-house paid media function, including campaign management, optimization processes, platform ownership, and reporting capabilities.
Manage paid search and brand bidding strategies that maximize efficiency, strengthen visibility, and drive sustained conversion performance across channels.
Partner with analytics and insights teams to establish measurement frameworks, attribution models, and performance reporting standards.
Develop and lead audience targeting and segmentation strategies that advance full funnel performance, strengthen campaign relevance and efficiency, and drive meaningful improvements in return on investment.
Oversee and support the Paid Campaigns Marketing Manager and provide strategic direction across creative, content, and marketing teams to ensure campaign messaging, assets, and GTM (Go to Market) initiatives are fully aligned and executed cohesively across channels.
Establish and oversee optimization frameworks, experimentation models, and performance standards that strengthen campaign effectiveness and drive measurable improvements in efficiency, revenue outcomes, and return on ad spend.
Own paid media budget strategy, forecasting, scenario planning, and investment decisions to drive performance against KPIs and revenue goals while maximizing overall organizational efficiency.
Lead paid media strategy for theme nights, ticketing campaigns, and tentpole moments by overseeing integrated planning and execution that aligns channel investment, audience targeting, and creative direction with organizational revenue and engagement goals.
Identify and evaluate emerging media trends, platform updates, and advertising technologies, and implement new opportunities that strengthen competitive performance, drive innovation, and support long term marketing efficiency.
Provide leadership and coaching to the Paid Campaigns Marketing Manager, offering guidance, feedback, and day to day support to strengthen campaign planning, execution quality, and professional development.

BA/BS Degree (4-year): Digital Marketing, Marketing Analytics, Paid Media or related marketing field
8-10 years
Related work experience
Proven experience creating, managing, and optimizing integrated paid media campaigns across search, social, display, video, and programmatic channels within an in-house marketing environment.
Strong experience translating brand, product, ticketing, and fan engagement objectives into performance-driven campaigns that drive acquisition, conversion, revenue, and audience growth outcomes.
Experience managing paid media budgets, pacing, forecasting, and performance optimization to maximize efficiency and return on ad spend (ROAS).
Experience identifying business opportunities, analyzing campaign and audience performance, structuring insights, and delivering data-driven recommendations to stakeholders and senior leadership.
Experience building and managing tracking, attribution, pixel implementation, and reporting frameworks across paid media, digital marketing, and ecommerce ecosystems.
Experience leveraging audience segmentation, retargeting, and lifecycle marketing strategies to improve campaign relevance, conversion, and fan engagement performance.
Experience partnering cross-functionally with creative, marketing, ticketing, analytics, partnerships, and operations teams to align paid media initiatives with commercial priorities and integrated campaign plans.
Familiarity with analytics and marketing technology platforms including GA4, Meta Business Manager, Google Ads, Google Tag Manager, CRM/CDP platforms, and dashboarding tools preferred.
Demonstrated experience leading and developing people.
Experience in sports, media, entertainment, or consumer-facing digital businesses preferred but not required.
Must be flexible to respond quickly and positively to shifting demands and opportunities; able to work under tight deadlines and handle multiple, detailed tasks.
Strong attention to detail, effective follow-up and follow through required.
Exceptional communication skills with the ability to clearly present complex data, technical concepts, and strategic recommendations to both technical and non-technical stakeholders, including executive leadership.
Strong understanding of paid media strategy, campaign optimization, audience targeting, and performance measurement across digital channels.
Hands-on experience with paid media platforms including Google Ads, Meta, YouTube, TikTok, LinkedIn, and related advertising tools.
Experience with tracking, attribution, pixel implementation, and campaign reporting across digital marketing ecosystems.
Strong analytical and problem-solving skills with the ability to translate campaign performance data into actionable insights and recommendations.
Familiarity with audience segmentation, retargeting, lifecycle marketing, and conversion optimization strategies.
Ability to manage budgets, campaign pacing, forecasting, and media performance against revenue and engagement goals.
Strong project management, organizational, and prioritization skills with the ability to manage multiple campaigns and deadlines simultaneously.
Ability to communicate campaign performance, recommendations, and strategic insights effectively to both technical and non-technical stakeholders.
Proven ability to work cross-functionally with creative, marketing, analytics, ticketing, partnerships, and operations teams.
Familiarity with analytics and marketing technology platforms including GA4, Google Tag Manager, CRM/CDP platforms, and dashboarding tools.
Proficiency with Microsoft Office Suite (Word, Excel, Outlook, PowerPoint) and ability to learn required business systems.