KSL Content Producer, Social Media (Part-time)

Responsibilities

• Produce and publish social posts across all platforms, including: - Headlines, captions, and teases - Vertical and horizontal video - Graphics and thumbnails - Reels, TikToks, Shorts, carousels, and live updates - Create and monitor live streams on YouTube and Facebook - Package newsroom content (breaking news, enterprise, features) into engaging social formats.
• Maintain daily posting cadence across KSL’s social accounts.
• Monitor posts for accuracy, engagement, and community response.
• Looking for opportunities to live stream.
• Participate in real-time coverage for breaking news and major events.
• Respond appropriately to user comments when needed; escalate issues for moderation.
• Identify engagement opportunities and trends that align with brand safety and editorial standards.
• Track emerging trends, formats, audio, and platform features across all networks.
• Pitch social-first ideas and series that reflect KSL priorities and audience interest.
• Work with reporters, producers, and editors to build social versions of stories.

Requirements

• 1–3 years of experience in social media, digital content creation, or video production.
• Proven ability to create content for multiple social platforms in a professional or brand setting.
• Strong writing and editing skills tailored to social platforms.
• Experience with basic video editing and graphic tools (CapCut, Adobe Creative Suite, Canva, etc.).
• Solid understanding of best practices for Facebook, Instagram, TikTok, X, and YouTube.
• Ability to work quickly and calmly in a fast-paced, deadline-driven environment.
• Flexibility to work occasional nights, weekends, or holidays for major news events or station priorities.

Preferred

• Experience working in a newsroom or media organization.
• Knowledge of Utah, local issues, and KSL’s audience.
• Familiarity with social analytics tools (native insights, YouTube Studio, etc.).
• Comfort appearing on-camera occasionally (not required but a plus).

Benefits

• 401(k) with Company match, fully vested from day one
• Paid time off for volunteering
• Employer-funded retirement account, fully vested from day one
• Employee Assistance Program (EAP) services
• Access to an entire team of free financial planners
• Matches on contributions to charitable organizations after one year of service
• Continuous growth and development opportunities
• Dynamic team culture that values teamwork, having fun, and collaboration