Responsibilities

• Plan, write, and execute email and SMS marketing campaigns including promotions, product launches, content, and newsletters.
• Manage the Email & SMS Content Calendar in collaboration with the Marketing team to ensure timely campaign delivery.
• Write clear, compelling email copy with strong calls-to-action designed to maximize engagement and conversion.
• Coordinate with design, product, and marketing teams to produce high-performing campaign assets.
• Ensure all email and SMS communications align with the Balanced Body brand voice and messaging.
• Develop, build, and optimize automated lifecycle flows including welcome series, abandoned browse/cart, post-purchase, product education, replenishment, cross-sell, and win-back campaigns.
• Map and manage the full customer lifecycle journey, identifying opportunities to improve customer engagement, repeat purchases and retention.
• Create nurture sequences for new customers that guide them toward deeper engagement with Pilates products, education, and content.
• Implement segmentation strategies to deliver highly personalized messaging based on behavior, purchase history, and engagement.
• Own email and SMS performance metrics including revenue attribution, open rates, CTRs, conversion rates, and subscriber growth.

Requirements

• 5 - 8+ years experience in email marketing, lifecycle marketing, or CRM marketing
• Bachelor’s degree in Marketing, Communications or related field
• Proven success managing both promotional email campaigns and automated lifecycle flows
• Strong understanding of customer segmentation, personalization and lifecycle marketing strategy
• Experience with Klaviyo required
• Familiarity with Shopify ecommerce environments
• Strong analytical mindset with experience using data to improve marketing performance
• Excellent written communication skills with experience writing conversion-focused email copy
• Highly collaborative and comfortable working cross-functional
• Motivated self-starter with strong organization and prioritization skills

Benefits

• Medical, Dental, Vision
• 401(k) plan
• Life and Long Term Disability Insurance
• Paid time off and holidays