Responsibilities

• Performs routine assignments using existing procedures within a job discipline to solve routine or standard problems and generally receive instruction, guidance and direction from more experienced colleagues or supervisors.
• The position may require a degree, formal education, or relevant prior work experience.
• This level may include individuals in entry level roles, typically graduates.
• Develops the visual conceptualization and creative development of integrated marketing, advertising, digital, social, experiential, and brand initiatives across multiple platforms and media channels.
• Develops visual storytelling approaches, campaign concepts, and creative frameworks that align with brand strategy, audience insights, and business objectives while ensuring cohesive and impactful visual experiences.
• Collaborates with copywriting, design, production, strategy, technology, and client teams to guide the execution of high-quality creative solutions that strengthen brand expression, audience engagement, and overall campaign effectiveness.

Requirements

• The position may require a degree, formal education, or relevant prior work experience.