Responsibilities

• Hunt daily: scout and build relationships with high-potential influencers, micro to macro, across Instagram, TikTok, and beyond (DM outreach, negotiation, gifting strategy, contract management)
• Track and own KPIs obsessively: monitor ROAS, ROI, CAC, LTV, conversion rates, engagement—report weekly, spot trends, and pivot fast to protect/grow numbers
• Build and execute complex marketing strategies: multi-channel plans blending organic, paid social, influencer collabs, email/SMS flows, and content that drive direct revenue
• Lead complex campaign execution & management: from concept to launch—coordinate shoots, assets, scheduling, approvals, and performance optimization
• Own mass emails & mass texts: design high-converting Klaviyo flows, segmentation, A/B testing, automation sequences, and blast campaigns that move product
• Maintain Shopify & backend systems: product uploads, merchandising, SEO tweaks, data accuracy, app integrations, and site health to support seamless scaling
• Produce cinematic-level video content: edit scroll-stopping reels, stories, and ads on iPhone or pro tools—make every frame feel luxurious and irresistible
• Handle photo editing: retouch, color grade, and polish campaign imagery to editorial standards on tight timelines
• Plan photoshoots on small budgets: location scout, model/talent sourcing, mood boards, shot lists, and execution—maximize impact with minimal spend
• Fight relentlessly for results: analyze data, optimize creatives, negotiate better terms, test aggressively, and defend/grow our ROAS & ROI targets—no excuses

Requirements

• 1–3 years in marketing (fashion/e-commerce is a huge plus, but raw hustle and results trump years)
• Data-driven and persuasive—you live in spreadsheets, love proving impact, and won’t settle for mediocre metrics
• Creative powerhouse: strong eye for boho-luxury aesthetics, skilled in video/photo editing (CapCut, Premiere, Lightroom, Photoshop, etc.)
• Comfortable wearing many hats: from strategy to execution to grunt work—no task is beneath you
• Fearless with outreach: cold DMs to influencers, pitching collabs, chasing responses
• On-camera ready: confident filming quick, polished content straight from your phone
• Willing to travel occasionally (trade shows, Paris inspiration trips, pop-ups)
• Bonus: you speak French, you geek out over DTC growth tactics, and you look killer in a flowy Strawberry Paris dress or embroidered blouse

Preferred

• Bonus: you speak French, you geek out over DTC growth tactics, and you look killer in a flowy Strawberry Paris dress or embroidered blouse

Benefits

• Travel perks when needed
• Work out of our dreamy DTLA showroom surrounded by racks of hand-dyed silk
• Be core team building the next big indie luxury brand