Responsibilities

• Create detailed strategic marketing analysis and plans and formal recommendations for evaluation.
• Together with the Segment Managers (Business Unit Mangers) and Strategic Sales Manager, help identify go to market strategies as they relate to Marketing and in assigned market segments/ Industries; then implement these strategies to successful completion goals.
• Work with the Product Management Team to help create annual and on-going product line strategies; provide input to the marketing communication team to ensure efficient execution of selected strategies from a marketing point of view.
• Monitor and understand all aspects of competitor’s marketing strategies and develop responses to those strategies.
• Develop marketing segment of product launch plans and help execute those plans.
• Serve as single point of contact for marketing communications issues with subsidiaries, sister divisions and corporate headquarters.
• Be the integral and key representative of SMA to the global marketing initiatives and projects involving Global HQ and other sister companies; lead many of these same global marketing efforts.
• Maintain control of company intellectual property assets.
• Work with the Strategic Sales team and Sr. Sales leadership to develop a lead generation system to foster and cultivate new sales.
• Develop and maintain a Social Media Strategy to enhance brand awareness.

Requirements

• Bachelor’s degree in Marketing or Business. Master’s Degree is preferred or equivalent experience.
• Seven (7) years of experience in marketing of manufactured products including product management responsibilities. Strategic and/or international marketing experience highly preferred
• Three (3) years of project management experience primarily focused on marketing / product management.
• Strong knowledge of marketing fundamentals such as marketing mix, segmentation, positioning, targeting and differentiation focused on power transmission.
• Experience in working with cross-cultural teams across several facilities globally
• Fluent in English Language required, Functional Spanish and/or Japanese is a preferred option
• Any additional essential skills and/or knowledge as shown in the HRIS Career & Education > Skills section for incumbents holding this job title.

Benefits

• Medical, Dental, Vision
• Paid Time Off- Including Volunteer Hours
• Life and Accidental Death Insurance (Company Paid)
• Short and Long Term Disability Insurance (Company Paid)
• 401K, 401K Match- Access to Certified Financial Planner
• Access to LinkedIn Learning
• YMCA discount and more!