Intern - Marketing George Mason University

Responsibilities

• Execute marketing initiatives to increase awareness of Thompson Hospitality’s restaurant brands and dining options among GMU students, faculty, staff, and visitors.
• Promote the GMU Meal Swipe Program through campus events, digital marketing, social media, signage, promotional materials, and approved university communication channels.
• Coordinate campus signage, including A-frame signs, table tents, flyers, QR codes, and other promotional materials.
• Collaborate with Mason Marketing to identify opportunities for website placements, digital advertising, print promotions, coupon programs, and student-focused offers.
• Support promotional events, restaurant activations, and campaigns designed to increase first-time visits and repeat business.
• Build relationships with student organizations, residence life, student affairs, athletics, academic departments, and other university stakeholders.
• Develop a pipeline of student organizations and campus groups to generate opportunities for group dining, catering, restaurant promotions, and special events.
• Coordinate student-focused activations, including pop-up events, spirit nights, and potential Meal Swipe Nights featuring music, discounts, and other incentives.
• Support residence hall and move-in initiatives that introduce students to participating Thompson Hospitality restaurants.
• Develop and coordinate a student ambassador program to increase brand awareness, encourage restaurant visits, and collect feedback.

Requirements

• Student at George Mason
• Experience in marketing, event coordination, hospitality, sales, brand activation, community outreach, or campus engagement.
• Strong communication, relationship-building, organizational, and project management skills.
• Demonstrated ability to manage multiple initiatives, meet deadlines, and follow through on commitments.
• Comfortable conducting in-person outreach, supporting events, and representing Thompson Hospitality professionally.
• Strong analytical and problem-solving skills, with the ability to track activities, measure results, and communicate performance.
• Proficiency in Microsoft Office, particularly Excel and PowerPoint, and familiarity with social media and digital marketing platforms.
• Ability to work independently while collaborating effectively with marketing, restaurant operations, and university partners.
• Flexibility to work occasional evenings and weekends to support campus events and athletic activations.

Preferred

• Experience working with college students, university organizations, or campus-based programs preferred.

Benefits

• We offer competitive benefits, see our website for more.