Intern, Experiential Marketing - Summer 2026

Woodcliff Lake, NJ (Hybrid)

$25/hr – $32/hrIntern/New GradInternship

Posted 3 months ago

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Job Summary

Support experiential marketing projects from planning through post-event reporting and partner coordination.

  • Own event planning tasks, vendor coordination, and post-event analysis.
  • Must-have: Enrolled in a bachelor or master’s program with full-time availability.
  • Standout: Knowledge of SAP adds purchasing and data-analysis depth.

Job Description

Responsibilities

  • Supporting the experiential marketing team in all possible stages of event planning (e.g. defining event content, location and dates, liaising with agency partners, reviewing creative, analyzing offers, creating purchase orders, etc.)
  • Supporting the experiential marketing team on several projects across the department, including reporting post-event, vehicle loaner agreement preparation and circulation, evaluation of partnership proposals, etc.
  • Being responsible for own projects including discussions with internal business partners as well as external service providers, agencies and customers
  • Research and data analysis (i.e. KPI trends and evolution YOY, competitor analysis across various experiential fields, etc.)
  • Creating and maintaining purchase orders and purchasing processes in SAP and web-based IT-solution

Requirements

  • Currently enrolled in a bachelor or master’s degree program at an accredited college or university
  • Possess a minimum cumulative GPA of 3.0 (not just in major)
  • Have completed at least 30 college credit hours at time of application
  • Field of Study: Marketing, Business Administration or related field
  • Must attach a copy of unofficial college transcript
  • Ability to work full-time (36.25 hours/week)
  • Prior BMW Group experience (applicable to international J1 students only)
  • Computer skills in Microsoft products including Excel, Word & Power Point
  • Possess a valid driver's license and a clean driving record
  • Excellent time-management skills; ability to prioritize and handle multiple tasks simultaneously
  • Self-motivated, adaptable to a dynamic environment

Preferred

  • Knowledge of SAP

Benefits

  • Medical Insurance
  • All with options for $0 Employee contribution
  • Paid Time Off in addition to Company paid holidays where eligible
  • Hybrid work environment
  • Intern Vehicle Lease Program
BMW Group logo

BMW Group

4.1 Glassdoor

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading pre-mium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries. In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees. The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.

Founded in 1916
Munich, Bavaria, DE
59K employees (4,025 in marketing)
80% recommend to a friend
86% CEO approval

Traffic Signals

Monthly Visitors
5M
Traffic Source Mix
Search
33.1%
Direct
46.4%
Referral
19.4%
Social
0.4%
Paid
0.5%

Headcount Trend

Current headcount: ~63K

Marketing Team

Marketing Team Size
2,669 (4% of company)
Median Career Experience
10 years
Median Tenure
8.6 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$316.4M
Last Raise
$316.4M
Grant, 4 months ago

Funding History

  • Nov 2025
    Grant • $316.4M

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