Company overview

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading pre-mium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries. In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees. The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.
Founded in 1916
Munich, Bavaria, DE
59K employees (4,025 in marketing)
80% recommend to a friend
63% positive business outlook

Salaries

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People

Hiring activity

Open marketing jobs over time

11 open now

Headcount trend

Company growth over the last 12 months

Headcount +10.6% year over year

Funding

Total funding

$316.4M

Last raise

$316.4M

Grant, 4 months ago

Funding history

Nov 2025

Grant BMW Group · $316.4M

Audience

Monthly website visitors
5M
Month over month-3.7%
Quarter over quarter+9.6%
Top sourceDirect (46.4%)
Ad budget per month$0.0
Average search rank45.4
Traffic source mix
Direct
46.4%
Search
33.1%
Referral
19.4%
Paid referral
0.5%
Social
0.4%

LinkedIn followers

Follower count and growth

Total followers

3.6M

12-mo growth

+14.5%

Monthly growth

+1%

News

Links