Brand Communications Intern (12 Months)

Richmond Hill, GA (Unknown)

$47K/yr – $49K/yrIntern/New GradInternship

Posted 7 weeks ago

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Job Summary

Own asset and content hub operations for BMW Canada marketing, coordinating bilingual campaigns and agency collaborations while building campaign intelligence and retailer updates.

  • Asset management and hub upkeep for retailer-focused marketing.
  • Campaign coordination across multilingual assets and national Tier 1/2 strategies with agencies.
  • Campaign reporting and competitive updates to guide planning and retailer communications.

Job Description

Responsibilities - Management and upkeep of the BMW Canada Marketing Hub, including the uploading of finalized creative materials and assets for BMW Retailer use - Brand and Retail Marketing: coordinate the execution of campaigns, delivery of multi-lingual communication, review of campaign assets and alignment of campaigns across national Tier-1 and Tier-2 marketing strategies - Management of small scale projects and campaigns as required - Develop campaign reports by aggregating and analyzing data from multiple sources to inform marketing planning and conduct monthly competitive analysis and Retailer updates - Providing assistance in the creation of agency briefs, and the facilitation of agency/partner meetings at the BMW Group Canada headquarters and various agency partner locations in Toronto. - Proof reading and/or creation of both English and French content to be utilized in advertising campaigns across a variety of communication channels, supporting the Brand Communications team during campaign execution - Liaise with agencies, BMW AG and BMW of North America for Marketing campaigns and asset collection - Support departmental operations, including budget management (SAP processes, invoices, reporting, promotional incentive tracking and deployment), maintaining the Retailer support inbox, coordinating meetings and minutes, and supporting BMW Brand Management Functions as required Requirements - Recent university graduate or students currently pursuing post-secondary education. - Strong working knowledge of Microsoft office applications, including PowerPoint, Word, and Excel is required. - A valid driver’s License is required. - The ability to manage multiple tasks with strong attention to detail while meeting deadlines and collaborating cross-functionally will be keys to success in this position. - The ideal candidate should be a self-starter who proactively looks for areas to contribute while working independently. - Fluency in French will be considered a strong asset, along with an interest in the automotive industry and luxury brand management. Nice_to_have - Fluency in French (asset). Benefits - An award-winning culture. - Cutting edge innovation and creativity. - Flexible working models. - World-class office space. - Fresh & nutritious meals in our amazing fully staffed, and subsidized, onsite cafeteria. - Fully stocked coffee/tea bar. -
BMW Group logo

BMW Group

4.1 Glassdoor

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading pre-mium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries. In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees. The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.

Founded in 1916
Munich, Bavaria, DE
59K employees (4,025 in marketing)
80% recommend to a friend
86% CEO approval

Traffic Signals

Monthly Visitors
5M
Traffic Source Mix
Search
33.1%
Direct
46.4%
Referral
19.4%
Social
0.4%
Paid
0.5%

Headcount Trend

Current headcount: ~63K

Marketing Team

Marketing Team Size
2,669 (4% of company)
Median Career Experience
10 years
Median Tenure
8.6 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$316.4M
Last Raise
$316.4M
Grant, 4 months ago

Funding History

  • Nov 2025
    Grant • $316.4M

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