Intern, BMW Motorrad Marketing - Fall 2026

Woodcliff Lake, NJ (Hybrid)

Salary Not AvailableIntern/New GradInternship

Posted 3 weeks ago

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Job Summary

Own market analysis and cross-functional coordination to align product, dealer accessories, and US communications in a retail context.

  • Own market trends analysis with Product and Accessories Manager to identify segment- and class-based opportunities.
  • Coordinate accessory offerings with the Aftersales Marketing Specialist and keep dealer info up to date.
  • Adapt communications with the Marketing Communications Manager for the US market.

Job Description

Responsibilities

  • Work with the Product and Accessories Manager in developing Market analysis to identify retail trends based on segment, class, etc.
  • Work with the Aftersales Marketing Specialist to accurately gather and assemble Accessory offering for the dealers while tracking availability to keep all pertinent information up to date.
  • Work with the Marketing Communications Manager in adapting communications in various forms to the US market.
  • Ad hoc assignments as needed.

Requirements

  • Currently enrolled in a bachelor’s or master’s degree program at an accredited college or university.
  • US Work Authorization required.
  • Minimum cumulative GPA of 3.0 (overall, not just major).
  • Completed at least 60 college credit hours at the time of application.
  • Ability to work full-time (36.25 hours/week).
  • Must submit an unofficial college transcript with your application.

Preferred

  • Field of Study: Marketing or Business.
  • Business fluent English.
  • PowerPoint and Excel proficiency.
  • Strong analytical and written communication skills.
  • Ability to adapt to a fast-changing business environment.

Benefits

  • Medical insurance coverage.
  • Paid time off in addition to company paid holidays where eligible.
  • Hybrid work environment.
  • Access to the Intern Vehicle Lease Program.
BMW Group logo

BMW Group

4.1 Glassdoor

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading pre-mium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries. In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees. The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.

Founded in 1916
Munich, Bavaria, DE
59K employees (4,025 in marketing)
80% recommend to a friend
86% CEO approval

Traffic Signals

Monthly Visitors
5M
Traffic Source Mix
Search
33.1%
Direct
46.4%
Referral
19.4%
Social
0.4%
Paid
0.5%

Headcount Trend

Current headcount: ~63K

Marketing Team

Marketing Team Size
2,669 (4% of company)
Median Career Experience
10 years
Median Tenure
8.6 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$316.4M
Last Raise
$316.4M
Grant, 4 months ago

Funding History

  • Nov 2025
    Grant • $316.4M

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