Responsibilities

• Develop and activate brand marketing programs for a portfolio of theme park lands and attractions, location-based experiences, traveling exhibitions, fan events, and experiential brand activations.
• Partner with experience operators, production companies, venue partners, and creative agencies to develop opening campaigns, ongoing marketing programs, and seasonal campaigns that drive awareness, attendance, and brand engagement.
• Own end-to-end brand marketing for experiences, from strategy and positioning through go-to-market planning and in-market execution.
• Translate franchise and business priorities into clear marketing briefs, messaging frameworks, creative direction, and integrated campaigns that resonate with audiences and guests.
• Build scalable frameworks, toolkits, and operating models that enable experiences marketing programs to scale across partners, venues, regions, and major franchise moments while maintaining brand consistency.
• Identify opportunities to extend the brand into culture and community through fan events, conventions, pop-ups, live moments, and other experiential programs that generate earned media and reinforce broader franchise engagement.
• Develop integrated communications plans across owned, earned, paid, partner, retail, and on-site channels, collaborating with editorial, social, web, PR, influencer, community, media, and regional marketing partners.
• Manage program operations including scopes, timelines, budgets, contracts, approvals, creative assets, on-site execution, invoicing, and reporting.
• Monitor program performance, including attendance, audience growth, brand impact, and earned reach, and use insights to support continuous improvement and test-and-learn initiatives.

Requirements

• 7+ years of marketing experience in theme parks, location-based entertainment, experiential or event marketing, live entertainment, or destination marketing.
• Direct experience working at or alongside established experience operators, IP holders, theme park organizations, location-based entertainment companies, traveling exhibitions, large-scale live events, or experiential agencies.
• Proven experience managing partnerships with operators, venues, production companies, and agencies while balancing brand integrity with commercial objectives.
• Strong understanding of place-based and experiential marketing, including opening campaigns, ongoing attendance marketing, seasonal programs, and on-site guest experience marketing.
• Experience developing and executing integrated marketing programs across owned, earned, paid, partner, retail, and on-site channels.
• Strong project management skills with the ability to manage multiple concurrent programs while balancing scope, timelines, budgets, venues, and external partners.
• Strong cross-functional collaboration and influencing skills within matrixed organizations and external partner environments.
• Strong business communication, writing, and relationship-building skills.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.

Preferred

• Direct experience marketing theme park lands, attractions, location-based entertainment, or large-scale live events for IP-led experience operators.
• Experience marketing global entertainment properties, gaming franchises, or other large consumer brands across both physical and digital touchpoints.
• Familiarity with player- and fan-driven communities and experience creating programs that build cultural relevance, audience engagement, and repeat visitation.

Benefits

• Medical, dental, and vision coverage
• Flexible Spending Account (FSA)
• 401(k) retirement plan
• Competitive paid time off
• Parental leave
• Professional growth and development opportunities