Marketing & Audience Experience Manager

Dallas, TX (Hybrid)

Salary Not AvailableMid Level1+ years exp

Posted 2 days ago

Job Description

Responsibilities

  • Work with Director of Marketing & Audience Development (DMAD) to set campaign timelines—ensuring campaigns are coordinated with other Marketing and Development efforts
  • Manage ad buys for radio, TV, print, OOH and other media as needed
  • Manage in coordination with the Creative Services team, direct mail campaign logistics including creative production timelines, coordinating with mailing house, and communicating patron record updates to Guest Services.
  • Work in coordination with Digital Marketing Manager to ensure local advertising campaigns are timely and aligned
  • Adhere to established concert and campaign budgets, monitoring invoices and keeping up-to-date records
  • Support the DMAD with distribution plans for season brochures and promotional mailings
  • Schedule team member assignments for concert duty and communicate lobby activation responsibilities to staff
  • Maintain print and in-venue marketing materials including banners and stands, posters, digital signage, brochures and booklets, promotional giveaway items, etc.
  • Develop a plan for in-venue signage and collateral and work with Creative Services on design and timelines to make sure marketing collateral is always up to date
  • Create and schedule in-venue videos that are shown on the television monitors at each concert

Requirements

  • Bachelor's degree Marketing, Business Administration, Music Business, Communications or an equivalent combination of education and professional experience
  • Minimum of 1-3 years in marketing, with a focus on advertising, event production, or audience/patron engagement
  • Experience managing local advertising placements (radio, TV, print, OOH, or direct mail), including vendor and budget coordination
  • Working knowledge of audience feedback tools and post-event reporting
  • Strong writing and storytelling skills, with copywriting experience
  • Demonstrated ability to think both strategically and creatively
  • Ability to prioritize and manage multiple projects and deadlines across a variety of internal departments and external partners
  • Ability to troubleshoot and solve problems independently, while initiating and driving programs as a results-oriented team player
  • Creative aptitude for designing contests, giveaways, and interactive activations that build audience engagement
  • Strong analytical skills with the ability to evaluate audience engagement in real time and post-event, translating findings into strategy

Preferred

  • Experience in the arts, entertainment, or nonprofit sector
  • Experience planning and executing live event activations, promotions, or experiential marketing
  • Experience managing event logistics, including vendor coordination, staffing, and production timelines
  • Familiarity with Tessitura or a comparable CRM/ticketing platform

Benefits

  • The Dallas Symphony Orchestra offers a competitive benefits package, free onsite parking, and access to complimentary concert tickets when available.
Dallas Symphony Association logo

Dallas Symphony Association

The Dallas Symphony Orchestra is committed to encouraging the musical artists and audiences of the future!

Founded in 1977
Dallas, Texas, USA
3 employees (2 in marketing)

Marketing Team

Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
2.4K
Traffic Source Mix
Search
44.6%
Direct
24.5%
Referral
8.2%
Social
6.7%
Paid
5.9%

Headcount Trend

Current headcount: ~3
Dallas Symphony Association logo

Marketing & Audience Experience Manager

Dallas Symphony Association · Dallas, TX · Hybrid