Responsibilities

• Manage digital and promotional activities related to strategy, execution and reporting.
• Handle multiple components of marketing campaigns for all mediums, including websites, social media, blogs, email and collateral.
• Participate in discussions on marketing planning, campaign development, and program execution.
• Help evaluate project effectiveness using qualitative and quantitative methods.
• Partner with the creative team to create marketing assets and copy for assigned campaign work.
• Adhere to established processes and workflows related to end-to-end campaign strategy and execution.
• Assist in campaign analytics reporting and review; help create plans based on learnings, and translate into actionable plans.

Requirements

• Bachelor’s degree in marketing, business, communications, or equivalent experience
• Two years of experience in marketing communications, digital marketing or project management
• Experience executing digital campaigns and marketing programs
• Moderate understanding of traditional and digital platforms
• Technical acumen
• Creative thinker
• Excellent communication and relationship building skills
• Organizational skills and the ability to manage multiple projects in a fast-paced environment

Preferred

• Familiarity with content management, workflow and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud, Workfront
• Financial services industry experience