Responsibilities

• Serve as the primary Channel Marketing partner for the Alternatives business, supporting the marketing needs of the Alternatives sales organization and associated business priorities.
• Develop and execute marketing programs that support alternative investment strategies and solutions, including product launches, fundraising campaigns, thought leadership initiatives, advisor education programs, webinars, and events.
• Partner closely with Alternatives Product Marketing and sales leadership to translate business objectives into effective intermediary marketing strategies and deliverables.
• Create and manage marketing campaigns across digital, email, content, social, and event channels designed to drive awareness, engagement, and demand among financial advisors.
• Collaborate with other Channel Marketing managers to incorporate alternative investment capabilities into broader intermediary campaigns and sales initiatives.
• Lead the marketing support and promotion of conferences, roadshows, webinars, due diligence events, and other advisor-facing programs.
• Manage channel marketing deliverables from concept through execution, partnering with creative, editorial, digital, compliance, and production teams.
• Develop campaign measurement and reporting frameworks to evaluate effectiveness and identify opportunities for optimization.
• Build strong relationships across Sales, Product Marketing, Compliance, Legal, and Marketing to ensure coordinated execution and a consistent client experience.
• Assist the Channel Marketing team with other strategic initiatives and special projects.

Requirements

• Bachelor's degree or equivalent experience.
• 5–8 years of marketing experience within asset management or financial services.
• Demonstrated experience developing and executing marketing programs for intermediary distribution channels, including broker-dealers, RIAs, wirehouses, and banks.
• Strong understanding of intermediary sales and marketing dynamics, advisor engagement strategies, and channel-based marketing programs.
• Experience with alternative investments, private markets, private credit, private equity, hedge funds, real assets, or related investment solutions preferred.
• Excellent project management skills with the ability to manage multiple initiatives simultaneously.
• Strong written, verbal, and presentation skills.
• Proven ability to build relationships and collaborate across sales, product, marketing, and investment teams.
• Results-oriented mindset with experience measuring and optimizing marketing effectiveness.

Preferred

• Experience with alternative investments, private markets, private credit, private equity, hedge funds, real assets, or related investment solutions preferred.