Integrated Video Buyer

New York City, NY (Hybrid)

$72K/yr – $80K/yrMid Level18+ years expFull time

Posted 4 days ago

Job Summary

Own end-to-end video media campaigns from planning to optimization, including budgeting, trafficking, and post-buy analytics, while coordinating RFPs and collaborating with Analytics to derive insights.

  • Lead full lifecycle of video campaigns across TV/CTV
  • Manage budgeting, invoicing, and post-buy analysis
  • Partner with Analytics and creative teams for insights and POVs

Job Description

Responsibilities

  • Compile Audience Research with help of syndicated tools (marketplace insights, media consumption habits, etc.)
  • Develop comprehensive video media plans across both national and regional linear television and CTV platforms.
  • Oversee full lifecycle of video campaigns, including vendor negotiation, budget allocation, schedule oversight and comprehensive post-buy analysis
  • Assist with tagging and trafficking for all taggable digital assets
  • Manage the full campaign lifecycle in Prisma, from plan entry through ongoing maintenance and post-buy reporting
  • Own billing and reconciliation of budget and invoices
  • Act as steward to ensure full delivery; Oversee ongoing campaign monitoring, recommend daily/weekly/monthly optimizations and oversee day-to-day campaign operations
  • Coordinate Coordinate RFP development including outreach and review and evaluate partner proposals
  • Facilitate tactical planning, negotiating and execution tied to media brief
  • Collaborate with Analytics Team to identify and report insights

Requirements

  • 18+ months of experience with integrated media planning & buying (digital & traditional) with an agency, with a strong focus on video.
  • Experience in linear buying, trafficking, stewardship, posting and discrepancy resolution in MediaOcean (Spectra and/or PRISMA)
  • Varied experience in video, including but not limited to National Broadcast & Cable, Local Buys, Video (Direct & Programmatic)
  • Budget, billing, reconciliation experience
  • Excellent written, verbal, and presentation skills
  • Strong attention to detail
  • Strong organization and project management skills, effectively hitting deadlines and finding ways to streamline process
  • Inherent desire to learn more of the trends shaping consumer behavior; passionate about technology and innovation and how it applies to our industry

Preferred

  • Experience tagging and trafficking assets (e.g. Campaign Manager), either self-serve in ad-server or through an AdOps team
  • Familiarity with UTM function & building
  • Understanding how different media types can be tagged (standard / VAST tags vs. site-served / 1x1 tags)
  • Experience trafficking a creative rotation within a package > placement > creative hierarchy
  • Experience with 3P measurement partner tagging (i.e. Kantar MWB, Disqo, EDO, Videoamp, etc)
  • Client-side experience
  • Client facing experience

Benefits

  • medical/dental/vision insurance
  • 401(k) matching
  • paid time off
  • various other benefits and perks
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Wpromote

Wpromote is a top independent marketing agency that challenges convention to accelerate growth for brands. We believe every client, including legacy enterprise brands like Whirlpool, category leaders like Spanx, and fast-growing DTCs like Vuori, can maximize the business impact of media with the right outcomes-driven partner. Our holistic total commerce approach drives transformative results for retail brands across channels and purchase points, powered by our Challenger culture, deep business intelligence, and predictive Polaris platform. To stay ahead of the rapid evolution of commerce and consumer behavior, we put data-driven testing and experimentation at the heart of our organization and delivery model so our clients can outsmart instead of outspend the competition and move fast to capitalize on opportunities in an ever-changing media ecosystem

Founded in 2001
El Segundo, CA, US
694 employees (281 in marketing)

Salaries

Posted range

$72K/yr – $80K/yr

Taken straight from the job posting.

See all Wpromote salaries

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Integrated Video Buyer

Wpromote · New York City, NY · Hybrid