Responsibilities

• Develop integrated media strategies and plans across traditional and digital channels
• Lead vendor negotiations and manage media buys for OOH, radio, broadcast, and digital platforms
• Oversee campaign setup, pacing, optimization, and reporting in partnership with Pathlabs
• Translate research and data (Scarborough, GWI, Pathlabs, Google, Meta, etc.) into actionable insights
• Craft client-ready rationale decks and media POVs that clearly connect media to business outcomes
• Collaborate with creative and account teams to ensure alignment from concept through launch
• Manage and mentor the Media Buyer/Planner to ensure high-quality execution and professional growth
• Maintain strong vendor and platform relationships to keep TJA ahead of emerging media trends
• Present plans and performance recaps directly to clients when needed

Requirements

• 6–10 years of experience in media planning and buying (agency experience required)
• Strong understanding of both traditional (OOH, radio, TV, print) and digital (paid social, search, programmatic) media
• Ability to translate data into stories. You understand CPMs, CPAs, and ROAS but can explain them in simpler terms
• Strong negotiation skills and vendor management experience
• A proactive, collaborative, solution-oriented mindset
• Excellent communication and presentation skills

Preferred

• Pathlabs or similar platforms a plus