Integrated Marketing Specialist

Responsibilities

• Coordinate and execute integrated marketing initiatives supporting Walton's corporate brand and business lines.
• Manage marketing projects from intake through completion, ensuring deadlines, priorities, and stakeholder expectations are met.
• Develop, edit, and publish content for LinkedIn, YouTube, the company website, blogs, email campaigns, and other digital marketing channels.
• Assist in the development of thought leadership content, corporate communications, presentations, and internal messaging.
• Support public relations initiatives by coordinating with Walton's external PR agency, including press release execution, media materials, award submissions, and monitoring media opportunities.
• Coordinate the development and production of marketing collateral, working closely with the Multimedia Designer and external vendors.
• Assist with promotional merchandise, branded materials, business card orders, and other marketing fulfillment requests.
• Collaborate with the Technical Marketing Specialist on website updates, landing pages, SEO initiatives, and digital campaigns.
• Partner with the Market Research Analyst to incorporate market intelligence, competitive insights, and industry trends into marketing initiatives.
• Maintain marketing calendars, project timelines, content schedules, and campaign reporting.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Public Relations, or a closely related field required.
• Minimum of 3 years of professional marketing experience.
• Strong written and verbal communication skills with demonstrated experience developing marketing and communications content.
• Experience managing multiple projects simultaneously in a fast-paced environment.
• Knowledge of social media strategy and content management, particularly LinkedIn and YouTube.
• Experience coordinating cross-functional marketing initiatives.
• Familiarity with public relations, media relations, and corporate communications preferred.
• Strong organizational, project management, and interpersonal skills.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook, Teams).
• Self-motivated with the ability to work independently while collaborating effectively across departments.

Preferred

• Familiarity with public relations, media relations, and corporate communications preferred.

Benefits

• Health & Wellness-
• Employer Paid: Medical
• Dental and Vision insurance
• HSA and FSA options
• Employer-paid life insurance
• Short-term and long-term disability coverage
• Competitive compensation packages
• 401(k) retirement plan
• Bonus incentives (based on role and eligibility)
• Paid maternity and parental leave