Head of Marketing
Galvanick
USA (Remote)
$140K/yr - $200K/yrIn-houseFull-timeSenior level8+ years exp.
9 hrs ago
Integrated Marketing Specialist
Easton, PA (On-site)
Salary Not AvailableMid Level6+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive B2B marketing for a mechanical sales segment, aligning campaigns and content with sales goals and brand standards.
- Must-have: Own integrated, full-funnel campaigns across digital, social, email, video, and print with KPIs and budget accountability.
- Standout: 6+ years in B2B marketing with concrete campaign examples and cross-functional leadership.
- Standout: Manage content cadence and cross-team collaboration to support launches and events.
Job Description
Responsibilities
- Responsible for driving alignment with the Commercial Mechanical sales leaders
- Integrated Campaigns: Own full-funnel campaign execution across digital, social, email, video, and print; from strategy through reporting with clear KPIs and budget accountability
- Align inbound and outbound marketing strategies to commercial mechanical sales goals; coordinate internal teams, agencies, and vendors to deliver on time and on brand
- Content Creation and Strategy: Develop a consistent content cadence through case studies, application stories, blog posts, white papers, and sales enablement materials that translates technical product knowledge into clear, value-driven narratives
- Collaborate with subject matter experts to produce accurate technical and commercial content across digital and print formats
- Manage the content calendar across social media, email, website, and digital advertising channels to ensure alignment with campaign timing, product launches, and key industry events
- Cross Functional Collaboration and Planning: Serve as the marketing liaison to commercial mechanical sales by gathering field intelligence, aligning campaign priorities, and contributing to annual and long-range market planning
- Ensure all content and campaigns meet corporate brand standards; proactively identify opportunities to improve marketing operations and workflows
Requirements
- 6+ years of experience in B2B marketing. Construction industry experience desired but not required. Provide specific campaign examples
- Ability to develop strategic and innovative marketing campaigns and strategies
- Strong writing, editing and proofreading skills
- Robust collaboration and leadership skills
- Excellent project management and organizational skills
- Must have computer skills and knowledge of relevant software including MS Office, Adobe Acrobat Pro, SharePoint, SmartSheet, Teams, and WordPress. Canva and Photoshop skills desired.
- College degree in marketing and/or communications desired
- Ability to communicate and interact effectively with outside vendors, customers and sales force
- Ability to travel as needed -15% travel
- Ability to meet deadlines, budgets and objectives and work as a team with other Marketing and cross department professionals
- Ability to work independently when required as well as work well across regions/time zones as part of global team
Victaulic
Our CompanyVictaulic is the global leader in mechanical pipe joining solutions, delivering advanced technologies and engineering services to address complex piping challenges faced by engineers, site owners and contractors. Our solutions improve construction productivity and reduce risks, ensuring projects are completed safely, on time, and within budget.Our VisionVictaulic aims to bring innovative productivity, confidence, and sustainability to every build around the globe. Our StoryIn 1919, Ernest Tribe and Dr. Henry Hele-Shaw filed the patent for what is now known as the Victaulic coupling. The concept was groundbreaking: joining pipes with bolted mechanical grooved couplings using a gasket seal - introduced the industry to an efficient, more economical way to assemble pipes quickly, safely, and over longer distances than ever before. Today, Victaulic stands as the leading innovator in pipe joining solutions, delivering project efficiency and enhancing constructability, while allowing for seamless integration of our solutions, software, and services at every stage in a project's life cycle. Learn about the industries we serve and the projects we have supported. Join UsAs a rapidly growing 100-year-old industry leader, Victaulic is a modern business rarity. Under the umbrella of our private ownership, we have been able to uphold our high standards and family values. As a global leader in an essential industry, we provide many opportunities for career growth. Together, this translates into a company that is ready, willing, and able to build a better world for and with our people. Learn what makes Victaulic a great place to work and the career opportunities available.
