Integrated Marketing Specialist

Responsibilities

• Owns the project plan and delivery record for each assigned integrated marketing initiative in the team's work management platform, from intake and kickoff through launch and wrap-up.
• Builds and maintains the tasks, owners, dependencies and dates for every initiative, keeps status current, and raises any risk to the committed date or scope with the affected owner before the deadline is missed.
• Runs kickoffs, status checkpoints and retrospectives, and records decisions and next steps in the project.
• Executes campaign plans approved by the Manager, Integrated Marketing across email and marketing automation, webinars, events, digital and print advertising, and social media.
• Develops the creative marketing tactics each campaign calls for, including gated content, sales enablement materials and video, with every asset mapped to a stage of the customer buying journey and built to move the buyer toward a sales-accepted opportunity.
• Plans and maintains the LinkedIn and social media content calendar for assigned campaigns, aligned to campaign launch dates and the buying journey stage each post supports.
• Builds global playbooks and campaign collections (assets, messaging, timelines and execution guidance) for regional teams to translate and localize.
• Executes campaigns directly in English-only markets; in all other markets, regional marketers own translation and in-market execution, and this role supplies launch support.
• Produces deliverables from approved templates and brand standards, and routes every asset through review and approval in the team's work management and proofing platforms before launch.
• Supplies market and competitor research to campaign briefs, which the Manager, Integrated Marketing owns.

Requirements

• Bachelor's Degree in Marketing, Advertising or a related field, or equivalent education and work experience, required. MBA a plus.
• Minimum of five (5) years of B2B marketing experience
• Inter/Adv knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint) and Adobe Acrobat required.
• Intermediate to advanced knowledge of Google Analytics (GA4), UTM codes and Looker Studio
• Intermediate to advanced knowledge of CRM systems (Microsoft Dynamics, Salesforce, etc.)
• Intermediate to advanced knowledge of buyer journey, personas and overall lead nurture process
• Intermediate to advanced knowledge of marketing automation (list management, email, landing page, forms, etc.)

Preferred

• Intermediate to advanced knowledge of Google Ads and LinkedIn Ads, Joomla, Drupal, etc.) and HTML
• Intermediate knowledge of content distribution networks (Vimeo, YouTube, etc.)
• Intermediate knowledge of social media networks
• Intermediate knowledge of SEO (on-page, off-page, link building)
• Intermediate knowledge of remarketing and conversion tracking (tracking/conversion pixels)
• Intermediate knowledge of display networks
• Prior work experience in related microbiology and/or life science industry a plus

Benefits

• 15 days of PTO & 10 paid company holidays
• Medical with HSA employer contribution, Dental, Vision available 1 st of the month after start date
• Company paid Life Insurance, Short* and Long-Term Disability and an Employee Assistance Program
• 401(k) with Safe Harbor and Profit-Sharing employer contributions
• Tuition Reimbursement program
• Charitable Contribution matching
• Employee Referral bonus opportunities
• State paid short-term disability for California based employees