Integrated Marketing Specialist

We are seeking a creative and innovative Integrated Marketing Specialist. This is an exciting opportunity for someone who wants to create and develop brand presence in a fast-paced, fun, and energetic environment. 

Job Responsibilities Include: 

Content Creation + Graphic Design 

• End to end content ideation and creation to support cross-channel initiatives for Hot 8 Yoga
• Content Editing (Image, Video and Graphics)
• Conceptualize, manage, and produce lifestyle and brand photo shoots; Cast & curate internal and external talent for all content shoots
• Copywriting for assets across channels
• Support in the design and development of Hot 8 Branded Merchandise and Apparel
• Manage Manage social media calendar, content & presence online 
• Work with marketing + sales managers to schedule and create mail marketing blasts + sms + automations 
• Travel to Hot 8 studios and offsite locations for events and content creation needs when needed 
• Maintain consistency in visuals, branding, and brand tone across campaigns
• Design, develop, and maintain all assets (digital, web, print, ad, OOH, in studio, window treatments, promotional, internal - ie training manuals, etc)

Integrated Marketing

• Support team in events, collaborations, new studio openings and other marketing initiatives as needed
• Foster strong relationships with influencers, creators and teachers in order to develop strong content focused on the Hot 8 Community
• Work events and connect with key players to capture content and deliver event goals

• Other design projects and responsibilities as assigned
• Design Research and Mood/Concept Development
• Digital Asset Organization
• Partner with internal marketing team and external agency to brainstorm and execute content

Requirements

• 3+ years of graphic design experience at agency, brand, and/or retail.
• 3+ years of experience as a social content creator at an established consumer brand.
• A passion for yoga, fitness and wellness preferred
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro) and other relevant design tools, including Figma.
• Highly skilled in photography and videography; ability to personally shoot and edit content that meets the needs of social creative briefs.
• Deliver quick turn social content based on trends, events or user generated content through video, photography, or graphic design.
• Strong sense of design principles, current design trends, social media landscape, emerging content formats and best practices across platforms. Keen eye for typography, visual hierarchy, and composition.
• Knowledge of these areas a plus: animations, original illustrations, product design, apparel graphic design
• Excellent communication, collaboration and interpersonal skills. Ability to build credible, effective relationships with key stakeholders and cross functional teams across corporate and studio environments.
• Must have strong organizational and planning skills with the ability to work under tight deadlines and to effectively manage multiple projects simultaneously.

Benefits:

• Health Insurance
• Membership benefits for Hot 8 Yoga studios
• Opportunity to work with a passionate team and shape the future of wellness
• Career growth and development opportunities in a rapidly expanding company

Salary: $75,000 - $85,000