Integrated Marketing Specialist

Responsibilities

• Events and Webinars (about 35%)
• Own/support our conference and tradeshow program: selection input, registration, booth and materials, pre event meeting setting with Sales, on site lead capture, and follow up within 48 hours.
• Produce webinars end to end: topic, speakers and moderators, partner coordination, run of show, rehearsal, and the replay and follow up content.
• Manage event logistics, vendors, and budgets, and recommend which events to keep, grow, or cut based on results.
• Brief our Digital Marketing Specialist on event and webinar promotion so email, social, and ads launch on time.
• Content and Thought Leadership (about 35%)
• Write and edit blogs, white papers, ebooks, case studies, and website copy that commercial lenders, investors, and brokers want to read.
• Write video scripts for product explainers, customer stories, webinar and event promos, and short social clips, and work with subject-matter experts and our Digital Marketing Specialist to bring them to life.
• Turn subject matter expertise, market shifts, and customer stories into a steady pipeline of long form content, and repurpose each piece into material our digital channels can use.
• Apply SEO and answer engine optimization (AEO) best practices so our content shows up in search and AI-generated answers.

Requirements

• 3 - 5+ years of B2B marketing experience in field, event, content, or integrated marketing.
• 2+ years’ proven experience planning and running trade shows, conferences, and webinars, including lead capture and follow up.
• 2+ years’ experience writing and editing B2B content, especially long-form (white papers, ebooks, case studies, blogs), with a portfolio to show it.
• 2+ years’ experience managing partners, vendors, or agencies to deliverables, deadlines, and budgets preferred
• Comfortable with numbers: cost per lead, registrations to attendance, meetings and opportunities. You use results to decide what to do next.
• 2+ years’ experience applying SEO best practices; familiarity with AEO and AI search is a plus.
• Working familiarity with HubSpot or a similar CRM; you do not need to be the builder, but you know how programs are tracked.
• Uses AI tools to work faster while owning accuracy, judgment, and voice.
• Strong project management skills and the ability to run several programs at once without dropping details.
• Experience in commercial real estate, lending, financial services, PropTech, or B2B SaaS preferred.

Preferred

• Familiarity with AEO and AI search is a plus
• Strong writing portfolio

Benefits

• Health And Wellness
• What's important to you and your family is important to us.
• We offer comprehensive extended health care coverage; medical, dental, vision, life insurance, disability insurance, medical transportation plan, critical illness insurance, pet insurance, legal insurance and more.
• We offer 401(k) and Roth Retirement Plans with employer contribution, when we profit you do too!
• Competitive compensation package.
• Wellness, wellness, wellness is a major mantra at CREtelligent. We believe in the importance of supporting you to be the best version of YOU. You are OUR priority.
• Time Off
• Flexible Time Off
• Take time as you need it, your position is part of our professional paid time off plan with no tracking and no accruals, very simply put, work hard play hard.
• Holidays