Responsibilities

• Own the Calendars: Maintain a month-by-month, full-year master calendar for the brand globally, plus marketing activation calendars by retailer (domestic).
• Think Top-Down: Understand how every initiative connects to and affects the total brand, so the calendars reflect real priorities rather than just a running list of tasks.
• Organize Intelligently: Much of the information in this role is repetitive — a large share of recurring tasks are essentially the same work in a new wrapper. Build a system of buckets, tags, and categories so new tasks are sorted cleanly and the team sees a clear, prioritized view instead of an overwhelming wall of near-duplicate tasks.
• Lead Cross-Functional Execution: Serve as the primary project lead for all marketing initiatives, with a heavy emphasis on end-to-end execution of trade marketing calendars for Sephora, Ulta, and other US accounts.
• Asana Mastery: Own the project management workspace. Build timelines, set dependencies, manage workloads, and ensure every task has an owner and a deadline.
• Translate Business Needs: Act as the translator between business stakeholders (Sales/Account leads) and the Creative Studio. Take retail objectives and turn them into clear briefs and actionable production schedules.
• Workflow & Intake Management: Manage the intake of creative requests and create detailed Asana tasks with all required assets, copy, specs, and deliverable details so the studio can begin work without delays — building each brief around a realistic production timeframe.
• Marketing Toolkit Delivery: Oversee the creation and distribution of “marketing toolkits” for product launches, ensuring the right digital assets, imagery, and education tools reach retailers on time.
• Status & Velocity: Facilitate daily/weekly stand-ups and lead weekly status meetings to unblock the creative team, communicate priorities, risks, and timeline changes, and keep leadership and stakeholders updated on launch readiness.
• Approval Flow: Ensure projects move efficiently through the creative development, review, and approval process.