Responsibilities

• Assist with the development of the client’s brand campaign marketing materials.
• Support the development of co-marketing initiatives with major retail partners and consumer brands to integrate media strategies into key retail tentpoles and sponsorship moments.
• Collaborate cross-functionally with the client’s internal teams and external partners to facilitate the rollout of GTM initiatives, troubleshooting roadblocks to maximize channel investments and brand consideration.
• Manage the end-to-end paid media trafficking process across brand media, including Social Platforms, YouTube, Podcasts, and TV/CTV.
• Coordinate with internal media team and external agencies to ensure creative deliverables and rotations adhere to best practices and technical specifications.
• Lead the tracking and reporting of campaign performance, asset spend, brand lift, creative testing, and ad recall.
• Manage paid media budgets, including opening POs, adhering to finance deadlines and monitoring campaign pacing.
• Manage creative testing process and analysis.
• Facilitate "tissue sessions" and educational deep dives with agencies and platforms to refine creative concepts and maintain alignment on business goals.
• Collaborate with retail teams to pull consumers through the funnel via retargeting and traffic drivers to brand stores during key sales events.

Requirements

• 5-7+ years in management with direct experience involving paid media; agency-side experience or experience working in tech/consumer goods is highly preferred.
• Proficiency in managing social ad platforms (Meta, TikTok, YouTube) and familiarity with Brand Lift Study (BLS) methodologies.
• Proven ability to manage complex relationships with high-profile clients, agencies, and platform partners.
• Bachelor’s degree in Marketing, Communications, or a related field
• Exceptional organizational skills with experience managing tight timelines for multi-channel campaign launches.
• Strong ability to lead cross-functional planning sessions and confidently present media strategies to senior client leadership.

Preferred

• agency-side experience or experience working in tech/consumer goods is highly preferred.

Benefits

• The total compensation package for this position may also include annual performance bonus targets, benefits and/or other applicable incentives.