Integrated Marketing Manager

Novi, MI (Hybrid)

$75K/yr – $95K/yrMid Level3+ years expFull time

Posted 9 days ago

Job Summary

Own end-to-end demand-gen campaigns and coordinate cross-functional teams to create technical assets for multiple channels while continuously testing and optimizing to maximize engagement and pipeline impact.

  • Plan and manage multi-channel campaigns with briefs and timelines.
  • Drive testing, analytics, and collaboration with product, sales, and design teams.

Job Description

Responsibilities

  • Act as project manager for marketing campaigns — plan, build, and execute demand generation initiatives across multiple channels.
  • Develop campaign briefs, timelines, and creative requirements in collaboration with design teams.
  • Coordinate with product teams, application engineers, and sales to produce high-value technical assets, including webinars, whitepapers, eBooks, case studies, emails, landing pages, and blog posts tailored to target audiences.
  • Drive A/B testing of messaging, subject lines, content, and landing pages to improve performance and meet creation rates.
  • Manage day-to-day campaign optimization to maximize CTR, conversion rates, pipeline impact, and cost efficiency.
  • Ensure all messaging aligns with target personas, funnel stages, and brand positioning, serving as the go-to guide for content and campaign asset consistency.

Requirements

  • Bachelor’s degree in marketing, business, communications, or a related field.
  • Minimum of 3 years of marketing experience required.
  • Hands-on experience with HubSpot, LinkedIn Campaign Manager, Google Ads and WordPress highly preferred.
  • Strong analytical and reporting skills, including building dashboards (HubSpot preferred).
  • Demonstrated success with A/B testing campaign content and optimizing for conversions.
  • Excellent organization skills and strong attention to detail.
  • Growth mindset with a strong desire to learn new tools and expand marketing expertise.
  • Comfortable working cross-functionally with marketing, sales, technical experts, and product teams.
  • To conform to U.S. Government regulations, applicants must be a United States citizen or a lawful permanent resident of the United States. Final candidates may be required to undergo a thorough background check.

Benefits

  • Comprehensive core benefits that include medical, dental, vision, life, disability and life insurance.
  • 401(k) retirement plan, profit sharing, and employee stock options.
  • Work-life benefits with competitive vacation, sick and paid time off, and paid holidays.
  • Relocation assistance, if needed.
ThermoAnalytics logo

ThermoAnalytics

4.3 Glassdoor

ThermoAnalytics, Inc. (TAI) is a distinguished leader in advanced thermal management and infrared (IR) signature prediction simulation, with a key focus on human thermal comfort and high-fidelity thermal model simulation. TAI’s industry-leading software is designed for in-depth analysis of heat transfer—conduction, convection, and radiation—within complex systems, including transient conditions. This enables engineers to predict, optimize, and validate thermal behavior across a range of applications, including automotive thermal management, aerospace and defense signature prediction, electronics cooling, building thermal performance, and material and textile thermal behavior.

Founded in 1996
Calumet, Michigan, USA
72 employees (4 in marketing)
1% recommend to a friend
1% CEO approval

Salaries

Posted range

$75K/yr – $95K/yr

Taken straight from the job posting.

See all ThermoAnalytics salaries

Marketing Team

Marketing Team Size
4 (6% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
4.4K

Headcount Trend

Current headcount: ~72
ThermoAnalytics logo

Integrated Marketing Manager

ThermoAnalytics · Novi, MI · Hybrid