Responsibilities

• Collaborate with Product Marketing and Sales to understand our target personas, our product differentiators, and our content strategy, using this information to design Marketing campaigns
• Design account-based marketing campaigns to acquire new logos from enterprise organizations, defining the target account list, messaging, content, channel mix, budget, and key performance indicators (KPIs) for each campaign
• Partner with international teammates to obtain input on new campaigns and adapt your approach to execute campaigns at a global scale
• Write campaign briefs that inspire the cross-functional team (e.g., Brand & Creative, Marketing Automation, Marketing Ops, Digital Marketing, Web, Agency Partners, etc.) to deliver compelling creative concepts, assemble innovative tactical plans, craft effective content assets, and meet campaign objectives
• Provide constructive feedback on campaign creative, ensuring new deliverables speak to the target audience and adhere to channel best practices
• Understand the role of each marketing channel in the buyer journey, proactively monitoring if channels and tactics are performing at/above benchmark and influencing other teams to optimize areas of underperformance
• Partner with Product Marketing, Sales Enablement, and Sales to extend your campaigns to our Outbound BDRs, ensuring campaigns are supported with sales plays against our target accounts
• Provide regular reporting to Marketing and Sales leadership about your campaigns with the goal of communicating overall performance trends and next steps to improve results
• Contribute to the quarterly planning process for Marketing, partnering with functional teams to allocate budget by marketing channel and forecast leads, pipeline, and revenue
• Use Claude and ChatGPT to improve the end-to-end workflow for integrated campaigns and accelerate our speed to market

Requirements

• 3-5 years of Integrated Marketing experience promoting SaaS products to Enterprise orgs
• Strong background in account-based marketing, especially 1:Few and 1:1 campaigns
• Proven ability to manage campaigns from strategy to execution to optimization
• Proven track record of building positive relationships with Marketing and Sales team mates
• Experience with monitoring and attaining lead, pipeline, and revenue targets
• Understanding of relevant technology (6Sense, Salesforce, Tableau, Claude, ChatGPT)
• Exceptional communication skills (interpersonal, written & verbal)
• Proactive, detail-oriented, and able to think creatively and quickly to solve problems

Benefits

• Comprehensive health benefits
• Generous paid time off, including paid holidays, volunteer days, quarterly self-care days, and company-designated no-meeting days
• Tuition reimbursement and access to instructor-led and on-demand learning and development programs
• The Thrive Global Wellness Program, a confidential Employee Assistance Program (EAP), a wellness app and one-on-one wellness coaching
• Employee-led communities and programs, including Employee Resource Groups (ERGs), GoTo Gives, and charitable matching