Responsibilities

• Lead integrated brand marketing strategies and campaigns that increase awareness, consideration, and preference among enterprise buyers and business decision makers.
• Synthesize audience research, cultural/competitive context, product truth, customer proof, and business priorities into positioning and creative briefs that can travel across paid, owned, earned, social, field, and sales channels.
• Connect brand, creative, customer marketing, communications, media, growth, demand generation, and field activation into one coherent business audience journey.
• Use AI to uncover insights, experiment with new storytelling formats, and accelerate high-quality execution.
• Be directly accountable for increasing unaided awareness, consideration, purchase preference, and positive brand sentiment among priority business audiences.

Requirements

• Have significant experience leading integrated marketing, product marketing, brand marketing, or other business-to-business go-to-market programs.
• Strong strategic judgment, senior stakeholder credibility, and the ability to lead independently through ambiguity.
• Demonstrated ownership of brand and commercial outcomes, including unaided awareness, consideration, purchase preference, sentiment, adoption, pipeline, or revenue.
• Strong command of positioning, audience strategy, creative development, channel planning, full-funnel measurement, and significant marketing investments, including budgets or portfolios up to $100M.
• An active, forward-looking relationship with AI and experience using AI tools to improve insight, experimentation, execution, and learning.
• Enthusiasm for contributing across an integrated Business Marketing team as priorities, audiences, and market opportunities evolve.
• Customer-facing experience pitching executive stakeholders and translating enterprise customer outcomes into brand campaigns.