Responsibilities

• Developing integrated marketing strategies that align customer insights, market opportunities, and business priorities to drive brand awareness and engagement.
• Leading execution of omnichannel marketing campaigns across website, social media, paid media, public relations, print, and events.
• Collaborating with brand management and brand communications to align marketing priorities, audience needs, and go-to-market initiatives.
• Creating insight-driven creative briefs that translate business objectives and customer needs into actionable marketing initiatives.
• Managing project timelines, budgets, and priorities across multiple marketing initiatives while maintaining high brand standards.
• Monitoring campaign performance and using data to optimize results and maximize impact.
• Influencing cross-functional teams and managing external partners to successfully deliver strategic marketing initiatives within a large, matrixed organization.
• Providing guidance, mentorship, and project leadership to integrated marketing specialists.

Requirements

• Bachelor's degree or equivalent combination of education and relevant experience.
• 6+ years of marketing experience with a strong background in integrated marketing and campaign execution.
• Experience developing integrated campaign strategies, translating business objectives into actionable marketing plans.
• Experience executing marketing initiatives across multiple channels, including paid, owned, and earned media.
• Experience leading campaign execution through collaboration with cross-functional teams, agency partners, and key stakeholders.
• Ability to define meaningful performance metrics, evaluate campaign effectiveness, and optimize marketing activities based on results.
• Strong written communication, collaboration, and project management skills.

Preferred

• Experience navigating a large, matrixed organization and building strong cross-functional relationships.
• Experience managing creative agencies and external vendors.
• Ability to develop creative briefs that translate business needs into actionable creative direction.
• Curiosity for design, storytelling, and creating engaging customer experiences.
• Familiarity with traditional and digital media landscapes.

Benefits

• Offering competitive wages and benefits, that support your life both in and out of work.
• Providing a flexible hybrid work schedule, meaning we expect the office to be your primary place of work, balanced with choice and control.
• Creating continuous learning opportunities to help you grow and upskill.
• Fostering a culture of inclusion where employees feel seen, heard and valued — and living it out every day.
• Empowering you to make a meaningful impact on people and the planet through your work and Steelcase’s ongoing commitment.